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锛堜竴锛夈€乀ourism in Perspective

1銆乁nderstand what tourism is and its many definitions.

2銆丩earn the components of tourism and tourism management.

3銆丒xamine the various approaches to studying tourism and determine which is of greatest interest to you.

4銆丄ppreciate how important this industry is to the economy of the world and of many countries.

5銆並now the benefits and costs of tourism.

锛堜簩锛�銆丠ospitality and Related Service

1銆丼tudy the lodging industry, its ancient origins, its associations, names of leading companies, and its vital role in the economy.

2銆丄ppreciate the immensity of the restaurant food service industry.

3銆丩earn the current trends in resorts and timesharing modes of operation.

4銆丏iscover why meetings and conventions, as well as meeting planners, are so important to tourism.

锛堜笁锛夈€丱rganizations in the Distribution Process

1銆丅ecome familiar with tourism distribution system organizations and their functions.

2銆乁nderstand the role of travel agents and their dominance in the distribution system.

3銆丆onsider the growing impact of the Internet on the distribution system.

4銆丒xamine the role of the tour wholesaler.

5銆丷ecognize that travel suppliers can use a combination of all channels of distribution.

锛堝洓锛夈€丄ttractions锛孍ntertainment, Recreation and Other

1銆� Examine  the  attractions  sphere.

2銆丩ook at the role of theme parks.

3銆乁nderstand the gaming industry.

4銆丏escribe public and commercial recreation facilities.

5銆丷ecognize  shopping  as  a  travel  attraction.

锛堜簲锛�銆丮otivation for Pleasure Travel

1銆丄dopt a professional approach to motivation and recognize differences in other people鈥檚 motives.

2銆丄ppreciate the range of ideas on travel motivation, including historical accounts and psychological theories.

3銆丅e aware of contemporary research practices in tourism that integrate motive and destination feature assessments.

4銆丅e familiar with conceptual approaches to tourist motivation and recognize that there is continual development and enhancement of ideas in this field.

锛堝叚锛夈€丆ultural and International Tourism for Life鈥檚 Enrichment

1銆丷ecognize that travel experiences are the best way to learn about other cultures.

2銆両dentify the cultural factors in tourism.

3銆丄ppreciate the rewards of participation in life - seeing  tourism.

4銆丅ecome aware of the most effective promotional measures involving an area 鈥� s cultural resources.

5銆丷ealize the importance of cultural attractions to any area promoting itself as a tourist destination.

6銆丒valuate the contributions that international tourism can make toward world peace.

锛堜竷锛�銆丼ociology of Tourism

1銆� Appreciate the inordinate social impact that travel experiences make on the individual, the family or group, and society as a whole 鈥� especially the host society.

2銆丷ecognize that a country 鈥� s indigenous population may resent the presence of visitors, especially in large numbers. Also recognize that the influence of these visitors may be considered detrimental, both socially and economically.

3銆丏iscover that travel patterns change with changing life characteristics and social class.

4銆丅ecome familiar with the concept of social tourism and its importance in various countries.

锛堝叓锛�銆乀ourism Components and Supply

1銆並now the four major supply components that any tourism area must possess.

2銆丅ecome familiar with the newer forms of accommodations: condominium apartments and timesharing arrangements.

3銆丅e able to use the mathematical formula to calculation the number of guest rooms needed for estimated future demand.

4銆丏evelop the ability to perform a task analysis in order to match supply.

5銆丏iscover methods of adjusting supply component  in accordance with fluctuating demand levels.

锛堜節锛�銆乀ourism Policy锛� Structure锛� Content and Process

1銆丏emonstrate  the  critical  importance  of tourism policy to the competitiveness and sustainability of a tourism destination.

2銆丱utline the structure and content of a typical policy framework for a tourism destination.

3銆丏escribe a process for the formulation of a destination  tourism  policy.

锛堝崄锛�銆乀ourism Planning锛孌evelopment and Social Consideration

      1銆両dentify  the  factors  that  determine  the success of a tourism destination.

2銆丷elate tourism planning to tourism policy.

3銆丏iscover what the goals of tourism development should be.

4銆丷ecognize that some serious barriers to tourism development must be overcome if a desired growth is to occur.

5銆丩earn the political and economic aspects of development, including those related to developing countries.

6銆丄ppreciate the importance of architectural design and concern for heritage preservation, local handicrafts, and use of indigenous materials in creating tourist facilities.

锛堝崄涓€锛�銆乀ourism and Environment

1銆丷ecognize  the  worldwide  important  of  natural  resource  conservation  and  sustainable  tourism  development.

2銆丩earn  how  ecotourism  can  benefit  local  people.

3銆乁nderstand  the  dangers  and  limitations  of  ecotourism.

4銆乁nderstand  tourist  codes  of  ethics  and  guidelines.

5銆丩earn current environmental  practices  of  tourism  organizations  and  suppliers.

6銆丩earn  how  to  maintain  natural  destinations.

(鍗佷簩)銆乀ravel and Tourism Research

      1銆丷ecognize the role and scope of travel research.

2銆丩earn the travel research process.

3銆丼tudy secondary data and how they can be used.

4銆乁nderstand the methods of collecting primary data.

5銆並now  who  does  travel  research.

锛堝崄涓夛級銆乀ourism Marketing

      1銆丅ecome familiar with the marketing mix and be able to formulate the best mix for a particular travel product.

2銆丄ppreciate the importance of the relationship between the marketing concept and product planning and development.

3銆乁nderstand the vital relationship between pricing and marketing.

4銆並now about distribution systems and how this marketing principle can best be applied to a variety of travel products.

5銆丅e able to do market segmentation to plan a marketing program for the business you are the most interested in.

6銆丏emonstrate the linkage between tourism policy and tourism marketing.

浜�銆佸弮鑰冩浉鐩�

Ratchie锛坋ds锛塗ourism:Principles, Practices and Philosophies. John Wiley & Sons , Inc., Hoboken, New Jersey ,10th edition

Sharpley,R.(1999)Tourism, Tourists and Society. Elm Publications, Huntingdon. 2nd edition