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鑰冭│绉戠洰鍚嶇ū锛氫紒妤�(y猫)绠＄悊缍滃悎
涓€銆佽€冭│褰㈠紡鑸囪│鍗风祼(ji茅)妲�(g貌u)
1)鑰冭│鏅�(sh铆)闁�
鏈│鍗疯€冭│鏅�(sh铆)闁撶偤 180 鍒嗛悩銆�
2)绛旈鏂瑰紡
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浜哄姏璩囨簮绠＄悊 绱� 50%
浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞� 绱� 50%
4)椤屽瀷绲�(ji茅)妲�(g貌u)
绨＄瓟椤岋細 6 灏忛锛屽悇瑷�(j矛) 10%锛屽叡瑷�(j矛) 60%
鍒嗘瀽璜栬堪椤岋細2 灏忛锛屽悇瑷�(j矛) 20%锛屽叡瑷�(j矛) 40%
浜�銆佽€冭│鍏�(n猫i)瀹硅垏鑰冭│瑕佹眰
(涓€)浜哄姏璩囨簮绠＄悊閮ㄥ垎
鑰冭│鐩(bi膩o)锛�
1銆佺啛鎮夊拰鎺屾彙浜哄姏璩囨簮绠＄悊鐨勫熀鏈蹇点€佸熀鏈悊璜�銆佸熀绀�(ch菙)鐭ヨ瓨(sh铆)鍜岀従(xi脿n)浠ｇ悊蹇�銆�
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鍒嗘瀽鍜岃В姹轰紒妤�(y猫)浜哄姏璩囨簮绠＄悊涓殑鐝�(xi脿n)瀵�(sh铆)鍟忛銆�
鑰冭│鍏�(n猫i)瀹癸細
涓€銆佷汉鍔涜硣婧愮鐞嗚垏浼佹キ(y猫)鏍稿績鑳藉姏
锛堜竴锛変汉鍔涜硣婧愯垏浜哄姏璩囨簮绠＄悊
浜哄姏璩囨簮鐨勫収(n猫i)娑靛強鍏跺鍦ㄧ壒寰侊紱浜哄姏璩囨簮绠＄悊鐨勭晫瀹氬強鍏朵汉鍔涜硣婧愮鐞嗙殑涓�
娴佽榛�(di菐n)銆�
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鎴愪紒妤�(y猫)鏍稿績鑳藉姏鐨勬牴鏈簮娉夈€�
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浜哄姏璩囨簮绠＄悊鐨勬鍙叉部闈╋紱浜哄姏璩囨簮绠＄悊鐨勬湭渚嗙櫦(f膩)灞曡定鍕�(sh矛)銆�
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鍏�(n猫i)瀹�銆�
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浜哄姏璩囨簮鎴�(zh脿n)鐣ヨ(gu墨)鍔冧笁澶фā寮�锛涗汉鍔涜硣婧愭埌(zh脿n)鐣ヨ(gu墨)鍔冩ā鍨嬨€�
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浜哄姏璩囨簮鎴�(zh脿n)鐣ヨ(gu墨)鍔冪殑鍏烽珨姝ラ锛涜(gu墨)鍔冪殑鏂规硶锛氶渶姹傞爯(y霉)娓�(c猫)鎶€琛�(sh霉)銆佷緵绲︽妧琛�(sh霉)銆�
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浜�銆佸嫕浠诲姏妯″瀷鐨勫缓绔嬭垏鎳�(y墨ng)鐢�
锛堜竴锛夊嫕浠诲姏妯″瀷鐨勫缓绔�
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涓殑鎳�(y墨ng)鐢�銆�
鍏�銆佷汉鍔涜硣婧愮殑鐛插彇鑸囧啀閰嶇疆
锛堜竴锛変汉鍔涜硣婧愮殑鐛插彇
浜哄姏璩囨簮鐛插彇鐨勬蹇佃垏鎰忕京锛涚嵅鍙栫殑绛栫暐鑸囨笭閬�锛涙嫑鍕熻€呯殑閬告搰銆�
锛堜簩锛変汉鍝＄殑鐢勯伕
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锛堜笁锛変汉鍔涜硣婧愬啀閰嶇疆
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涓�銆佷紒妤�(y猫)绺炬晥绠＄悊
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锛堜笁锛夐棞(gu膩n)閸电妇鏁堟寚妯�(bi膩o)瑷�(sh猫)瑷�(j矛)
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锛堜簩锛夎柂閰悊蹇佃垏钖叕绛栫暐
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(浜�)浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞嗛儴鍒�
鑰冭│鐩(bi膩o)锛�
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鑰冭│鍏�(n猫i)瀹癸細
(涓€)鎴�(zh脿n)鐣ョ鐞嗚珫灏�(d菐o)璜�
(1)鎴�(zh脿n)鐣ョ鐞嗙殑鐢�(ch菐n)鐢熻垏鐧�(f膩)灞�锛屽悇涓昏瀛�(xu茅)娲剧殑鍩烘湰瑙€榛�(di菐n);
(2)鎴�(zh脿n)鐣ュ晱椤岀殑姒傚康鍙婂叾鍒ゅ畾妯�(bi膩o)婧�(zh菙n);
(3)鎴�(zh脿n)鐣ョ鐞嗚垏鍏朵粬浼佹キ(y猫)绠＄悊鑼冪枃鐨勮伅(li谩n)绯昏垏鍗€(q奴)鍒�;
(4)鎴�(zh脿n)鐣ョ鐞嗙殑瀹氱京銆佹埌(zh脿n)鐣ョ鐞嗚绱�銆佹埌(zh脿n)鐣ョ鐞嗗堡娆¤垏鎴�(zh脿n)鐣ョ鐞嗛亷绋�;
(5)绺介珨鎴�(zh脿n)鐣�銆佺稉(j墨ng)鐕熷柈浣嶆埌(zh脿n)鐣ャ€佽伔鑳芥埌(zh脿n)鐣�;
(6)浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞嗙殑鍏ㄩ亷绋�;
(浜�)浼佹キ(y猫)鐨勫閮ㄧ挵(hu谩n)澧冨垎鏋�
(1)澶栭儴鐠�(hu谩n)澧冪爺绌剁殑蹇呰鎬�锛�
(2)琛屾キ(y猫)鍒嗘瀽鐨勫熀鏈€濊矾锛�
(3)瀹忚鐠�(hu谩n)澧冪殑鍚勫€�(g猫)鍥犵礌(PEST)锛�
(4)琛屾キ(y猫)鐢熷懡鍛ㄦ湡涓悇闅庢鐨勭壒榛�(di菐n)锛�
(5)椹�(q奴)鍕�(d貌ng)琛屾キ(y猫)绔�(j矛ng)鐖�(zh膿ng)鐨勪簲绋(j矛ng)鐖�(zh膿ng)鍔涢噺锛�
(涓�)浼佹キ(y猫)鐨勫収(n猫i)閮ㄧ挵(hu谩n)澧冨垎鏋�
(1)鍏�(n猫i)閮ㄧ挵(hu谩n)澧冪爺绌剁殑蹇呰鎬�锛�
(2)浼佹キ(y猫)鍒嗘瀽鐨勫熀鏈€濊矾锛�
(3)浼佹キ(y猫)璩囨簮鍜岃兘鍔涘垎鏋愮殑鍩烘湰姝ラ锛�
(4)浼佹キ(y猫)鏍稿績绔�(j矛ng)鐖�(zh膿ng)鍔涚殑鍚京鍜岀壒寰�锛�
(5)浼佹キ(y猫)鏍稿績鑳藉姏鐨勬蹇垫鏋讹紱
(6)鍍�(ji脿)鍊奸張鐨勬(g貌u)鎴愬拰鍒嗘瀽鍘熺悊锛�
(7) SWOT 鍒嗘瀽鏂规硶鐨勫熀鏈師鐞�锛�
(8)娉㈠＋闋撶煩闄�(BCG)涓嬬殑鎴�(zh脿n)鐣ラ伕鎿�
(鍥�)鍏徃灞ゆ埌(zh脿n)鐣�
(1)鐧�(f膩)灞曟埌(zh脿n)鐣ョ殑姣忎竴鍏烽珨鎴�(zh脿n)鐣ラ鍨嬬殑鍚京鍙婂叾鍎�(y艒u)缂洪粸(di菐n)銆侀仼鐢ㄦ浠讹紱
(2)涓€楂斿寲鎴�(zh脿n)鐣ョ殑椤炲瀷銆佸嫊(d貌ng)鍥犲拰鍎�(y艒u)缂洪粸(di菐n)锛�
(3)浼佹キ(y猫)璩囨簮澶栧寘鐨勬浠�锛�
(4)澶氬厓鍖栫殑鍕�(d貌ng)鍥犲拰姊濅欢锛屽悇绋鍨嬬殑澶氬厓鍖�锛屼互鍙婂畠鍊戝悇鑷殑鍎�(y艒u)缂洪粸(di菐n)鍜岄仼鎳�(y墨ng)鎬�锛�
澶氬厓鍖栨埌(zh脿n)鐣ョ殑浣跨敤姊濅欢锛�
(5)鏀剁府鎴�(zh脿n)鐣ョ殑椤炲瀷鍜岄仼鎳�(y墨ng)鎬�;
(6)浼佹キ(y猫)鐧�(f膩)灞曠殑鍚勭ó鏂瑰紡锛岃臣骞剁殑鍕�(d貌ng)鍥犲拰鏄撳嚭鐝�(xi脿n)鐨勫晱椤�锛屾湁鏁堣臣骞剁殑瑕侀粸(di菐n)锛�
(7)浼佹キ(y猫)绲勫缓鎴�(zh脿n)鐣ヨ伅(li谩n)鐩熺殑鍕�(d貌ng)鍥犲拰鍩烘湰褰㈠紡锛�
(8)鍏ㄧ悆鍖栨埌(zh脿n)鐣ョ殑鑳屾櫙鍜屽嫊(d貌ng)鍥�锛涗紒妤�(y猫)閫�(j矛n)鍏ユ捣澶栧競鍫�(ch菐ng)鐨勬ā寮�
(浜�)妤�(y猫)鍕�(w霉)灞ゆ埌(zh脿n)鐣�
(1)鎴愭湰闋�(l菒ng)鍏堟埌(zh脿n)鐣ョ殑姒傚康鍙婂叾褰㈠紡銆侀仼鐢ㄦ浠�銆佸劒(y艒u)缂洪粸(di菐n)銆佸(sh铆)鐝�(xi脿n)閫斿緫锛�
(2)宸暟鍖栨埌(zh脿n)鐣ョ殑姒傚康鍙婂叾褰㈠紡銆侀仼鐢ㄦ浠�銆佸劒(y艒u)缂洪粸(di菐n)銆佸(sh铆)鐝�(xi脿n)閫斿緫锛�
(3)闆嗕腑鍖栨埌(zh脿n)鐣ョ殑姒傚康鍙婂叾褰㈠紡銆侀仼鐢ㄦ浠�銆佸劒(y艒u)缂洪粸(di菐n)銆佸(sh铆)鐝�(xi脿n)閫斿緫锛�
(4)涓夐閫氱敤绔�(j矛ng)鐖�(zh膿ng)鎴�(zh脿n)鐣ョ殑鐣板悓榛�(di菐n)锛�
(5)鍦ㄥ悇绋妤�(y猫)鐠�(hu谩n)澧冧腑浼佹キ(y猫)鐨勪笉鍚屾埌(zh脿n)鐣ラ伕鎿�锛�
(6)鍚屼竴琛屾キ(y猫)涓笉鍚岀(j矛ng)鐖�(zh膿ng)鍦颁綅鐨勫叕鍙稿埗瀹氱(j矛ng)鐖�(zh膿ng)鎴�(zh脿n)鐣ョ殑鍩烘湰鎬濇兂锛�
(7)鍒嗘瀽鍏烽珨浼佹キ(y猫)鐨勭(j矛ng)鐖�(zh膿ng)鎴�(zh脿n)鐣�锛�
(8)钀岃娊鐢�(ch菐n)妤�(y猫)銆佹垚鐔熺敘(ch菐n)妤�(y猫)鍜岃“閫€鐢�(ch菐n)妤�(y猫)闅庢鐨勬埌(zh脿n)鐣ラ伕鎿囦緷鎿�(j霉)
(鍏�)鑱疯兘灞ゆ埌(zh脿n)鐣�
(1)甯傚牬(ch菐ng)鐕熼姺鎴�(zh脿n)鐣ヤ腑鐨勫熀鏈晱椤岋細甯傚牬(ch菐ng)绱�(x矛)鍒�銆佸競鍫�(ch菐ng)閬告搰銆佸競鍫�(ch菐ng)閫�(j矛n)鍏�銆佸競鍫�(ch菐ng)鐕熼姺绔�(j矛ng)
鐖�(zh膿ng)銆佸競鍫�(ch菐ng)鐕熼姺绲勫悎;
(2)璨�(c谩i)鍕�(w霉)鎴�(zh脿n)鐣ヤ腑鐨勫熀鏈晱椤岋細璩囬噾鐨勭睂闆嗚垏閬�(y霉n)鐢�銆佸埄娼ゅ垎閰�;
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鏂囩珷鎼滅储
鎮ㄧ従(xi脿n)鍦ㄧ殑浣嶇疆锛� 
