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鍙嬫儏鎻愮ず锛氭湰绔欐彁渚涘叏鍦�400澶氭墍楂樼瓑闄㈡牎鎷涙敹纰╁＋銆佸崥澹爺绌剁敓鍏ュ(xu茅)鑰冭│姝峰勾鑰冪爺鐪熼銆佽€冨崥鐪熼銆佺瓟妗�锛岄儴鍒嗗(xu茅)鏍℃洿鏂拌嚦2012骞达紝2013骞�锛涘潎鎻愪緵鏀惰不涓嬭級銆� 涓嬭級娴佺▼锛� 鑰冪爺鐪熼 榛炴搳鈥�鑰冪爺瑭﹀嵎鈥濃€濅笅杓�; 鑰冨崥鐪熼 榛炴搳鈥�鑰冨崥瑭﹀嵎搴�鈥� 涓嬭級
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鑰冭│绉戠洰鍚嶇ū锛氫紒妤�(y猫)绠＄悊缍滃悎
涓€銆佽€冭│褰㈠紡鑸囪│鍗风祼(ji茅)妲�(g貌u)
1)鑰冭│鏅傞枔
鏈│鍗疯€冭│鏅傞枔鐐� 180 鍒嗛悩銆�
2)绛旈鏂瑰紡
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3)瑭﹀嵎鍏�(n猫i)瀹圭祼(ji茅)妲�(g貌u)
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浜哄姏璩囨簮绠＄悊 绱� 50%
浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞� 绱� 50%
4)椤屽瀷绲�(ji茅)妲�(g貌u)
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鍒嗘瀽璜栬堪椤岋細2 灏忛锛屽悇瑷� 20%锛屽叡瑷� 40%
浜屻€佽€冭│鍏�(n猫i)瀹硅垏鑰冭│瑕佹眰
(涓€)浜哄姏璩囨簮绠＄悊閮ㄥ垎
鑰冭│鐩锛�
1銆佺啛鎮夊拰鎺屾彙浜哄姏璩囨簮绠＄悊鐨勫熀鏈蹇�銆佸熀鏈悊璜栥€佸熀绀�(ch菙)鐭ヨ瓨鍜岀従(xi脿n)浠ｇ悊蹇�銆�
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鍒嗘瀽鍜岃В姹轰紒妤�(y猫)浜哄姏璩囨簮绠＄悊涓殑鐝�(xi脿n)瀵﹀晱椤屻€�
鑰冭│鍏�(n猫i)瀹癸細
涓€銆佷汉鍔涜硣婧愮鐞嗚垏浼佹キ(y猫)鏍稿績鑳藉姏
锛堜竴锛変汉鍔涜硣婧愯垏浜哄姏璩囨簮绠＄悊
浜哄姏璩囨簮鐨勫収(n猫i)娑靛強鍏跺鍦ㄧ壒寰�锛涗汉鍔涜硣婧愮鐞嗙殑鐣屽畾鍙婂叾浜哄姏璩囨簮绠＄悊鐨勪富
娴佽榛�銆�
锛堜簩锛変紒妤�(y猫)鐨勬牳蹇冭兘鍔涜垏浜哄姏璩囨簮
浼佹キ(y猫)鐨勬牳蹇冭兘鍔涘強鍏剁壒寰�锛涙櫤鍔涜硣鏈槸浼佹キ(y猫)鏍稿績鑳藉姏鐨勪締婧�锛涗汉鍔涜硣婧愭槸褰�
鎴愪紒妤�(y猫)鏍稿績鑳藉姏鐨勬牴鏈簮娉�銆�
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浜哄姏璩囨簮鎴�(zh脿n)鐣ヨ(gu墨)鍔冧笁澶фā寮�锛涗汉鍔涜硣婧愭埌(zh脿n)鐣ヨ(gu墨)鍔冩ā鍨嬨€�
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锛堜竴锛夊嫕浠诲姏妯″瀷鐨勫缓绔�
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鍕濅换鍔涙ā鍨嬭垏浼佹キ(y猫)鏍稿績绔剁埈鍔涚殑妲�(g貌u)寤�锛涘嫕浠诲姏妯″瀷鍦ㄤ汉鍔涜硣婧愮鐞嗚伔鑳芥ā濉�
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鍏�銆佷汉鍔涜硣婧愮殑鐛插彇鑸囧啀閰嶇疆
锛堜竴锛変汉鍔涜硣婧愮殑鐛插彇
浜哄姏璩囨簮鐛插彇鐨勬蹇佃垏鎰忕京锛涚嵅鍙栫殑绛栫暐鑸囨笭閬�锛涙嫑鍕熻€呯殑閬告搰銆�
锛堜簩锛変汉鍝＄殑鐢勯伕
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锛堜簩锛夌妇鏁堢鐞嗛珨绯�
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锛堜簩锛夎柂閰悊蹇佃垏钖叕绛栫暐
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(浜�)浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞嗛儴鍒�
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(2)鎴�(zh脿n)鐣ュ晱椤岀殑姒傚康鍙婂叾鍒ゅ畾妯欐簴;
(3)鎴�(zh脿n)鐣ョ鐞嗚垏鍏朵粬浼佹キ(y猫)绠＄悊鑼冪枃鐨勮伅(li谩n)绯昏垏鍗€(q奴)鍒�;
(4)鎴�(zh脿n)鐣ョ鐞嗙殑瀹氱京銆佹埌(zh脿n)鐣ョ鐞嗚绱�銆佹埌(zh脿n)鐣ョ鐞嗗堡娆¤垏鎴�(zh脿n)鐣ョ鐞嗛亷绋�;
(5)绺介珨鎴�(zh脿n)鐣�銆佺稉(j墨ng)鐕熷柈浣嶆埌(zh脿n)鐣�銆佽伔鑳芥埌(zh脿n)鐣�;
(6)浼佹キ(y猫)鎴�(zh脿n)鐣ョ鐞嗙殑鍏ㄩ亷绋�;
(浜�)浼佹キ(y猫)鐨勫閮ㄧ挵(hu谩n)澧冨垎鏋�
(1)澶栭儴鐠�(hu谩n)澧冪爺绌剁殑蹇呰鎬�锛�
(2)琛屾キ(y猫)鍒嗘瀽鐨勫熀鏈€濊矾锛�
(3)瀹忚鐠�(hu谩n)澧冪殑鍚勫€嬪洜绱�(PEST)锛�
(4)琛屾キ(y猫)鐢熷懡鍛ㄦ湡涓悇闅庢鐨勭壒榛�锛�
(5)椹�(q奴)鍕曡妤�(y猫)绔剁埈鐨勪簲绋鐖姏閲�锛�
(涓�)浼佹キ(y猫)鐨勫収(n猫i)閮ㄧ挵(hu谩n)澧冨垎鏋�
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(2)浼佹キ(y猫)鍒嗘瀽鐨勫熀鏈€濊矾锛�
(3)浼佹キ(y猫)璩囨簮鍜岃兘鍔涘垎鏋愮殑鍩烘湰姝ラ锛�
(4)浼佹キ(y猫)鏍稿績绔剁埈鍔涚殑鍚京鍜岀壒寰侊紱
(5)浼佹キ(y猫)鏍稿績鑳藉姏鐨勬蹇垫鏋�锛�
(6)鍍瑰€奸張鐨勬(g貌u)鎴愬拰鍒嗘瀽鍘熺悊锛�
(7) SWOT 鍒嗘瀽鏂规硶鐨勫熀鏈師鐞�锛�
(8)娉㈠＋闋撶煩闄�(BCG)涓嬬殑鎴�(zh脿n)鐣ラ伕鎿�
(鍥�)鍏徃灞ゆ埌(zh脿n)鐣�
(1)鐧�(f膩)灞曟埌(zh脿n)鐣ョ殑姣忎竴鍏烽珨鎴�(zh脿n)鐣ラ鍨嬬殑鍚京鍙婂叾鍎�(y艒u)缂洪粸銆侀仼鐢ㄦ浠�锛�
(2)涓€楂斿寲鎴�(zh脿n)鐣ョ殑椤炲瀷銆佸嫊鍥犲拰鍎�(y艒u)缂洪粸锛�
(3)浼佹キ(y猫)璩囨簮澶栧寘鐨勬浠�锛�
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鎮ㄧ従(xi脿n)鍦ㄧ殑浣嶇疆锛� 
