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鑰冭│绉戠洰浠ｇ⒓锛歔鍔犺│] 鑰冭│绉戠洰鍚嶇ū锛氬皥妤�(y猫)鑻辫獮
涓€銆佽€冭│褰㈠紡鑸囪│鍗风祼(ji茅)妲�(g貌u)
1)瑭﹀嵎鎴愮妇鍙婅€冭│鏅傞枔
鏈│鍗锋豢鍒嗙偤 100 鍒嗭紝鑰冭│鏅傞枔鐐� 180 鍒嗛悩銆�
2)绛旈鏂瑰紡
绛旈鏂瑰紡鐐洪枆鍗�銆佺瓎瑭�銆�
3)瑭﹀嵎鍏�(n猫i)瀹圭祼(ji茅)妲�(g貌u)
鍚勯儴鍒嗗収(n猫i)瀹规墍鍗犲垎鍊肩偤锛�
Tourism overview 绱� 20 鍒�
How tourism is organized 绱� 20 鍒�
Understanding travel behavior 绱� 20 鍒�
Tourism supply,demand,policy,planning and development 绱� 20 鍒�
Essentials of tourism research and marketing 绱� 20 鍒�
4)椤屽瀷绲�(ji茅)妲�(g貌u)
闁辫畝鐞嗚В椤岋細15 灏忛锛屾瘡灏忛 2 鍒�锛屽叡 30 鍒�
鍚嶈瑙ｉ噵椤岋細4 灏忛锛屾瘡灏忛 3 鍒嗭紝鍏� 12 鍒�
鑻辫婕細4 灏忛锛屾瘡灏忛 6 鍒�锛屽叡 24 鍒�
绨＄瓟椤岋細3 灏忛锛屾瘡灏忛 6 鍒嗭紝鍏� 18 鍒�
璜栬堪椤岋細2 灏忛锛屾瘡灏忛 8 鍒嗭紝鍏� 16 鍒�
浜�銆佽€冭│鍏�(n猫i)瀹硅垏鑰冭│瑕佹眰
鑰冭│鐩锛�
1銆佽€冨療鑰冪敓鐨勮嫳瑾炵稖鍚堥亱鐢ㄨ兘鍔�銆�
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2銆佷簡瑙ｅ鐢熺殑鏃呮父灏堟キ(y猫)鐭ヨ瓨濡傛梾娓哥殑鍩烘湰鍘熺悊銆佹梾娓告キ(y猫)绲勭箶鏋舵(g貌u)銆佹梾娓歌€�
琛岀偤銆佹梾娓镐緵鎳�(y墨ng)瑕�(gu墨)鍔冭垏鏀跨瓥鍜岀櫦(f膩)灞�锛屾梾娓哥爺绌跺拰甯傚牬鐕熼姺鐨勫熀鏈柟娉曠瓑銆�
3銆佹脯瑭﹀鐢熼亱鐢ㄦ梾娓稿鍩烘湰鐞嗚珫鍜屽湴鐞嗕汉鏂囨€濇兂鍒嗘瀽鍜岃В姹烘梾娓告キ(y猫)鐝�(xi脿n)瀵﹀晱
椤岀殑鑳藉姏銆�
鑰冭│鍏�(n猫i)瀹癸細
涓€銆乀ourism in Perspective
锛堜竴锛塙nderstand what tourism is and its many definitions.
锛堜簩锛塋earn the components of tourism and tourism management.
锛堜笁锛塃xamine the various approaches to studying tourism and determine
which is of greatest interest to you.
锛堝洓锛堿ppreciate how important this industry is to the economy of the world
and of many countries.
锛堜簲锛塊now the benefits and costs of tourism.
浜屻€丠ospitality and Related Service
锛堜竴锛� Study the lodging industry, its ancient origins, its associations,
names of leading companies, and its vital role in the economy.
锛堜簩锛� Appreciate the immensity of the restaurant food service industry.
锛堜笁锛� Learn the current trends in resorts and timesharing modes of
operation.
锛堝洓锛� Discover why meetings and conventions, as well as meeting
planners, are so important to tourism.
涓�銆丱rganizations in the Distribution Process
锛堜竴锛塀ecome familiar with tourism distribution system organizations and
their functions.
锛堜簩锛塙nderstand the role of travel agents and their dominance in the
distribution system.
锛堜笁锛塁onsider the growing impact of the Internet on the distribution
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system.
锛堝洓锛塃xamine the role of the tour wholesaler.
锛堜簲锛塕ecognize that travel suppliers can use a combination of all channels
of distribution.
鍥�銆丄ttractions锛孍ntertainment, Recreation and Other
(涓€) Examine the attractions sphere.
锛堜簩锛塋ook at the role of theme parks.
锛堜笁锛塙nderstand the gaming industry.
锛堝洓锛塂escribe public and commercial recreation facilities.
锛堜簲锛塕ecognize shopping as a travel attraction.
浜�銆丮otivation for Pleasure Travel
( 涓€ ) Adopt a professional approach to motivation and recognize
differences in other people鈥檚 motives.
锛堜簩锛堿ppreciate the range of ideas on travel motivation, including
historical accounts and psychological theories.
锛堜笁锛塀e aware of contemporary research practices in tourism that integrate
motive and destination feature assessments.
锛堝洓锛塀e familiar with conceptual approaches to tourist motivation and
recognize that there is continual development and enhancement of
ideas in this field.
鍏�銆丆ultural and International Tourism for Life鈥檚 Enrichment
锛堜竴锛塕ecognize that travel experiences are the best way to learn about
other cultures.
锛堜簩锛塈dentify the cultural factors in tourism.
锛堜笁锛堿ppreciate the rewards of participation in life - seeing tourism.
锛堝洓锛塀ecome aware of the most effective promotional measures involving
an area 鈥� s cultural resources.
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锛堜簲锛塕ealize the importance of cultural attractions to any area promoting
itself as a tourist destination.
锛堝叚锛塃valuate the contributions that international tourism can make toward
world peace.
涓�銆丼ociology of Tourism
(涓€) Appreciate the inordinate social impact that travel experiences make on
the individual, the family or group, and society as a whole 鈥� especially
the host society.
锛堜簩锛塕ecognize that a country 鈥� s indigenous population may resent the
presence of visitors, especially in large numbers. Also recognize that the
influence of these visitors may be considered detrimental, both socially
and economically.
锛堜笁锛塂iscover that travel patterns change with changing life characteristics and
social class.
锛堝洓锛塀ecome familiar with the concept of social tourism and its importance in
various countries.
鍏�銆乀ourism Components and Supply
锛堜竴锛塊now the four major supply components that any tourism area must
possess.
锛� 浜� 锛� Become familiar with the newer forms of accommodations:
condominium apartments and timesharing arrangements.
锛堜笁锛塀e able to use the mathematical formula to calculation the number of
guest rooms needed for estimated future demand.
锛堝洓锛塂evelop the ability to perform a task analysis in order to match supply.
锛堜簲锛塂iscover methods of adjusting supply component in accordance with
fluctuating demand levels.
涔濄€乀ourism Policy锛� Structure锛� Content and Process
锛堜竴锛塂emonstrate the critical importance of tourism policy to the
competitiveness and sustainability of a tourism destination.
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锛堜簩锛塐utline the structure and content of a typical policy framework for a
tourism destination.
锛堜笁锛塂escribe a process for the formulation of a destination tourism
policy.
鍗�銆乀ourism Planning锛孌evelopment and Social Consideration
锛堜竴锛塈dentify the factors that determine the success of a tourism
destination.
锛堜簩锛塕elate tourism planning to tourism policy.
锛堜笁锛塂iscover what the goals of tourism development should be.
锛堝洓锛塕ecognize that some serious barriers to tourism development must be
overcome if a desired growth is to occur.
锛堜簲锛塋earn the political and economic aspects of development, including
those related to developing countries.
锛堝叚锛堿ppreciate the importance of architectural design and concern for
heritage preservation, local handicrafts, and use of indigenous materials
in creating tourist facilities.
鍗佷竴銆乀ourism and Environment
锛堜竴锛塕ecognize the worldwide important of natural resource
conservation and sustainable tourism development.
锛堜簩锛塋earn how ecotourism can benefit local people.
锛堜笁锛塙nderstand the dangers and limitations of ecotourism.
锛堝洓锛塙nderstand tourist codes of ethics and guidelines.
锛堜簲锛塋earn current environmental practices of tourism organizations
and suppliers.
锛堝叚锛塋earn how to maintain natural destinations.
鍗佷簩銆乀ravel and Tourism Research
锛堜竴锛塕ecognize the role and scope of travel research.
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锛堜簩锛塋earn the travel research process.
锛堜笁锛塖tudy secondary data and how they can be used.
锛堝洓锛塙nderstand the methods of collecting primary data.
锛堜簲锛塊now who does travel research.
鍗佷笁銆乀ourism Marketing
锛堜竴锛塀ecome familiar with the marketing mix and be able to formulate the
best mix for a particular travel product.
锛堜簩锛堿ppreciate the importance of the relationship between the marketing
concept and product planning and development.
锛堜笁锛塙nderstand the vital relationship between pricing and marketing.
锛堝洓锛塊now about distribution systems and how this marketing principle
can best be applied to a variety of travel products.
锛堜簲锛塀e able to do market segmentation to plan a marketing program for
the business you are the most interested in.
锛� 鍏� 锛� Demonstrate the linkage between tourism policy and tourism
marketing.
涓�銆佷富瑕佸弮鑰冩浉
Ratchie锛坋ds锛塗ourism:Principles, Practices and Philosophies. John Wiley &
Sons , Inc., Hoboken, New Jersey ,10th
edition
Sharpley,R.(1999)Tourism, Tourists and Society. Elm Publications, Huntingdon.
2nd
edition
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