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鍙嬫儏鎻愮ず锛氭湰绔欐彁渚涘叏鍦�(gu贸)400澶氭墍楂樼瓑闄㈡牎鎷涙敹纰╁＋銆佸崥澹爺绌剁敓鍏ュ(xu茅)鑰冭│姝峰勾鑰冪爺鐪熼銆佽€冨崥鐪熼銆佺瓟妗�锛岄儴鍒嗗(xu茅)鏍℃洿鏂拌嚦2012骞达紝2013骞�锛涘潎鎻愪緵鏀惰不(f猫i)涓嬭級銆� 涓嬭級娴佺▼锛� 鑰冪爺鐪熼 榛�(di菐n)鎿娾€�鑰冪爺瑭﹀嵎鈥濃€濅笅杓�; 鑰冨崥鐪熼 榛�(di菐n)鎿娾€�鑰冨崥瑭﹀嵎搴�(k霉)鈥� 涓嬭級
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娴欐睙钀噷瀛�(xu茅)闄㈠伐绋嬬ⅸ澹墿娴佸伐绋嬮牁(l菒ng)鍩�?q奴)顥滻(y猫)瀛�(xu茅)浣嶇爺绌剁敓鎷涚敓
銆婄鐞嗗(xu茅)銆嬪皥妤�(y猫)瑾茶€冭│澶х侗
涓€銆佽€冭│鎬ц唱(zh矛)
鏈€冭│澶х侗鐨勫埗瀹氬姏姹傚弽鏄犲伐绋嬬ⅸ澹皥妤�(y猫)瀛�(xu茅)浣嶇殑鐗归粸(di菐n)锛屾敞閲嶆脯(c猫)瑭�(p铆ng)鑰冪敓鐨勭稖鍚堣兘鍔涘拰鍩烘湰
绱犺唱(zh矛)锛屼互鍒╀簬鏈夊(sh铆)韪愮稉(j墨ng)椹�(y脿n)鐨勪腑闈掑勾鍎�(y艒u)绉€浜哄摗鍏ュ(xu茅)锛岀偤鍦�(gu贸)瀹剁稉(j墨ng)婵�(j矛)寤鸿ō(sh猫)閬告嫈鍜屽煿椁�(y菐ng)楂樼礌璩�(zh矛)浜烘墠銆�
浜�銆佽€冭│瑕佹眰
绠＄悊瀛�(xu茅)鏄€滅墿娴佺鐞嗏€濆伐绋嬬ⅸ澹叆瀛�(xu茅)鑰冭│涓€闁€灏堟キ(y猫)瑾诧紝瑕佹眰鑰冪敓灏�(du矛)銆婄鐞嗗(xu茅)銆嬪熀鏈悊璜�銆�
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绲�(t菕ng)鐨勬帉鎻�锛屽叿鍌欒純寮�(qi谩ng)鐨勫垎鏋愯垏瑙ｆ焙瀵�(sh铆)闅涚鐞嗗晱椤岀殑鑳藉姏锛岃兘澶犻亱(y霉n)鐢ㄧ鐞嗙悊璜栬珫杩版湁闂�(gu膩n)鐣�(d膩ng)鍓嶄紒
妤�(y猫)绠＄悊涓嚭鐝�(xi脿n)鐨勫晱椤�锛岃兘澶犻亱(y霉n)鐢ㄧ鐞嗙悊璜栨€濊矾娓呮櫚銆侀倧杓毚(y谩n)瀵嗗湴閫�(j矛n)琛屾渚嬪垎鏋�銆�
涓�銆佽€冭│鍏�(n猫i)瀹�
鏈鐩€冭│鑼冨湇鐐虹鐞嗗熀绀�(ch菙)鐭ヨ瓨(sh铆)锛屾墍娑夊強鐨勯潰杓冨唬锛岃姹傝€冪敓灏�(du矛)澶х侗涓(gu墨)瀹氱殑鍏�(n猫i)瀹规湁涓€
瀹氱殑浜嗚В锛屽苟鑳藉湪鐞嗚В鐨勫熀绀�(ch菙)涓婇潏娲诲湴閬�(y霉n)鐢�锛屾瘡绡囩殑涓昏鑰冩牳鐭ヨ瓨(sh铆)榛�(di菐n)濡備笅锛�
绗竴绡� 绺借珫
1. 鎺屾彙绠＄悊鐨勬蹇靛拰绠＄悊鐨勫洓澶у熀鏈伔鑳藉強鍏跺惈缇�
2. 鐞嗚В绠＄悊鑰呭拰闈炵鐞嗚€呯殑鍗€(q奴)鍒�
3. 鎺屾彙绠＄悊鑰呮噳(y墨ng)瑭插叿鍌欑殑鍩烘湰鎶€鑳�
4. 浜嗚В绠＄悊鑰呰鑹茬殑澶氭ǎ鎬�
5. 绉戝(xu茅)绠＄悊鐨勭敘(ch菐n)鐢熻儗鏅強鍏朵唬琛ㄤ汉鐗�锛屼粬鍊戠殑璨㈢嵒(xi脿n)
6. 琛岀偤绉戝(xu茅)鐨勭敘(ch菐n)鐢熷強鍏跺皪(du矛)绠＄悊瀛�(xu茅)鐧�(f膩)灞曠殑褰遍熆
7. 鎺屾彙鐝�(xi脿n)浠ｇ鐞嗙殑涓昏瀛�(xu茅)娲惧拰瑙€榛�(di菐n)
8. 鎺屾彙绠＄悊鐠�(hu谩n)澧冨拰绲勭箶鏂囧寲灏�(du矛)绠＄悊鑰呮焙绛栫殑閲嶈鎬�
9. 鎺屾彙鍏╃ó閬撳痉瑙€鍜屽畠鍊戜箣闁撶殑鍗€(q奴)鍒�
10. 浜嗚В绠＄悊閬撳痉鐨勭従(xi脿n)浠ｅ惈缇�
绗簩绡� 姹虹瓥
1. 鎺屾彙姹虹瓥鐨勫収(n猫i)娑靛拰閬庣▼
2. 鐞嗚В姹虹瓥鐞嗘€х▼搴﹀拰鍏朵粬姹虹瓥褰遍熆鍥犵礌
3. 鎺屾彙瑷�(j矛)鍔冪殑姒傚康
4. 鎺屾彙瑷�(j矛)鍔冪殑姝ラ
5. 浜嗚В瑷�(j矛)鍔冪殑浣滅敤鑸囨€ц唱(zh矛)
6. 鎺屾彙 SWOT 鍒嗘瀽鏂规硶
7. 鎺屾彙 BCG 鍒嗘瀽娉�
8. 鎺屾彙 MBO 绛夎▓(j矛)鍔冪殑鏂规硶
绗笁绡� 绲勭箶
1. 浜嗚В绲勭箶宸ヤ綔鐨勯噸瑕佹€�
2. 浜嗚В绲勭箶瑷�(sh猫)瑷�(j矛)鐨勪换鍕�(w霉)
3. 浜嗚В浜哄摗閰嶅倷鐨勪换鍕�(w霉)銆佺▼搴忓拰鍘熷墖
4. 鎺屾彙闈炴寮忕祫绻�
5. 鎺屾彙绲勭箶瑷�(sh猫)瑷�(j矛)涓殑涓夊€�(g猫)鍩烘湰鍟忛
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6. 鎺屾彙甯歌鐨勭祫绻旂祼(ji茅)妲�(g貌u)褰㈠紡
7. 鎺屾彙绠＄悊浜哄摗鐨勯伕鑱樸€佽€冭⿻(p铆ng)鍙婂煿瑷�(x霉n)鐨勬柟娉�
8. 鎺屾彙绲勭箶璁婇潻鐨勫嫊(d貌ng)鍔涜垏闃诲姏
9. 鎺屾彙绲勭箶璁婇潻鐨勯亷绋�
10. 绻埗绲勭箶绲�(ji茅)妲�(g貌u)鍦�
11. 鍒嗘瀽绲勭箶瑷�(sh猫)瑷�(j矛)涓瓨鍦ㄧ殑鍟忛
绗洓绡� 闋�(l菒ng)灏�(d菐o)
1. 鐞嗚В闋�(l菒ng)灏�(d菐o)鑰呰垏绠＄悊鑰呯殑鍗€(q奴)鍒�
2. 浜嗚В鏃╂湡闋�(l菒ng)灏�(d菐o)鐞嗚珫鐨勮并鐛�(xi脿n)鑸囦笉瓒�
3. 鎺屾彙闋�(l菒ng)灏�(d菐o)鐨勬瑠(qu谩n)璁婄悊璜�
4. 浜嗚В闋�(l菒ng)灏�(d菐o)鐞嗚珫鐨勬渶鏂扮櫦(f膩)灞�
5. 鎺屾彙婵€鍕�(l矛)鐨勫熀鏈亷绋�
6. 鎺屾彙棣柉娲涘拰璧尐浼牸鐨勭悊璜�
7. 鎺屾彙鍏钩鐞嗚珫鍜屾湡鏈涚悊璜�
8. 浜嗚В鍏朵粬婵€鍕�(l矛)鐞嗚珫
9. 鐖�(zh膿ng)鍙栫悊瑙ｆ簼閫氳垏淇℃伅鐧�(f膩)閫佺殑鍗€(q奴)鍒�
10. 鎺屾彙婧濋€氱殑鍩烘湰閬庣▼
11. 鎺屾彙婧濋€氱殑鍒嗛
12. 鐞嗚В鏈夋晥婧濋€氱殑鍥伴洠
13. 鎺屾彙鏀归€�(j矛n)婧濋€氱殑鏂规硶
14. 鐞嗚В绲勭箶婧濋€氱恫(w菐ng)绲�(lu貌)瑷�(sh猫)瑷�(j矛)鐨勬湁闂�(gu膩n)鍟忛
绗簲绡� 鎺у埗
1. 鎺屾彙鎺у埗鐨勬兜缇�
2. 鐞嗚В鎺у埗鍦ㄧ鐞嗕腑鐨勯噸瑕佹€�
3. 鐞嗚В鎺у埗鍜岃▓(j矛)鍔冪殑闂�(gu膩n)绯�
4. 鎺屾彙鎺у埗鐨勯亷绋�銆佹椹熷拰闇€瑕佹敞鎰忕殑鍟忛
5. 鎺屾彙鍦ㄥ(sh铆)闅涙帶鍒朵腑鍙兘閲囩敤鐨勬帶鍒舵柟娉曞拰椤炲瀷
绗叚绡� 鍓�(chu脿ng)鏂�
1. 浜嗚В鍓�(chu脿ng)鏂板強鍏朵綔鐢�
2. 鎺屾彙鍓�(chu脿ng)鏂拌伔鑳界殑鍩烘湰鍏�(n猫i)瀹�
3. 鎺屾彙鍓�(chu脿ng)鏂扮殑閬庣▼鑸囩祫绻�
4. 鎺屾彙鎶€琛�(sh霉)鍓�(chu脿ng)鏂扮殑鍏�(n猫i)娑�
鍥�銆佽€冭│褰㈠紡鑸囪│鍗�
1. 绛斿嵎鏂瑰紡锛氶枆鍗�銆佺瓎瑭�
2. 绛旈鏅�(sh铆)闁擄細180 鍒嗛悩
3. 鑰冭│婊垮垎锛�150 鍒�
4. 鑰冭│椤屽瀷锛氭寜鐓у熀鏈煡璀�(sh铆)椤為鍨嬪崰 30%銆佹噳(y墨ng)鐢ㄩ椤屽瀷鍗� 70%鐨勬瘮渚嬪垎甯�锛岄鍨嬪寘鎷�
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浜斻€佸弮鑰冩暀鏉�
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绀�锛�2011 骞� 9 鏈堛€�
2012 骞� 8 鏈� 3 鏃� 鍒跺畾
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鏂囩珷鎼滅储
鎮ㄧ従(xi脿n)鍦ㄧ殑浣嶇疆锛� 
