銆€銆€2010骞�鑰冪爺鑻辫獮Part B鏂伴鍨嬮儴鍒�锛岀涓€娆¤€冨埌浜嗘柊椤屽瀷鐨勬钀芥帓搴忛锛屼絾鏄垏鑰冪爺澶х侗涓嶅悓鐨勬槸锛岄€欐娈佃惤鎺掑簭椤屼笉鏄�5閬�5锛岃€屾槸6閬�5锛屾湁涓€鍊�(g猫)涓嶈兘閬哥殑娈佃惤銆傞€欐槸璁撳唬澶ц€冪敓鎰熷埌?j墨ng)]鏈夋€濇兂婧�(zh菙n)鍌欑殑涓€閬撻銆傞鐩姹備腑鏄庣⒑鎸囧嚭锛屾湰椤屽叡鍑虹従(xi脿n)妯�(bi膩o)铏�(h脿o)寰濧鍒癎鐨�7鍊�(g猫)娈佃惤锛屽叾涓璄娈电殑浣嶇疆宸茬稉(j墨ng)绲﹀嚭锛岃€岃姹傚緸A, B, C, D, F, G閫�6鍊�(g猫)娈佃惤涓伕鍙�5娈碉紝骞剁祼(ji茅)鍚堝凡缍�(j墨ng)绲︾殑E娈�锛岄€�(j矛n)琛屾帓搴�銆�

銆€銆€椤岀洰鐨勭礌鏉�銆傞伕鑷�2003骞寸涓€鏈熴€婇亥鑲尗鍛ㄥ垔銆�(The Mckinsey Quartly)銆傝珛(q菒ng)娉ㄦ剰锛岄€欏凡缍�(j墨ng)鏄€欐湰娉ㄦ槑鐨勭稉(j墨ng)婵�(j矛)绠＄悊椤為洔蹇楃浜屾鍏ラ伕鑰冪爺鑻辫獮瑭﹂鐨勭礌鏉愬韩(k霉)浜嗐€傚師鏂囩殑鍚嶅瓧鍙€淎 wholesale shift in European groceries鈥�锛岀炕璀垚婕㈣獮锛岀偤鈥滄瓙娲叉棩甯哥敤鍝侀姺鍞悜鎵圭櫦(f膩)杞�(zhu菐n)鍨嬧€�銆傛暣鍊�(g猫)鏂囩珷涓昏鎻忚堪鐨勭洰鍓嶆瓙娲茬殑鏃ョ敤娑堣不(f猫i)鍝侀浂鍞晢(涓昏鏄€ｉ帠澶ц秴甯傞泦鍦�(tu谩n))鍦ㄦ瓙娲查潰鑷ㄧ殑鍥板鈥斺€旂己涔忓闀�(zh菐ng)鍕�(d貌ng)鍔�銆傝€屽畠鍊戝嵒蹇借浜嗙従(xi脿n)鍦ㄦ秷璨�(f猫i)鑰呯殑缈�(x铆)鎱ｆ鍦ㄧ櫦(f膩)鐢熸敼璁婇€欎竴浜嬪(sh铆)銆備笅闈㈡垜鍊戜締鍒嗘瀽涓€涓嬫柊椤屽瀷閫欓亾椤岀殑瑙ｉ鏂规硶銆�

銆€銆€[A]The first and more important is the consumer鈥檚 growing preference for eating out: the consumption of food and drink in places other than hours has risen from about 32 percent of total consumption on 1995 to 35% in 2000 and is expected to approach 38% by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5% a year as the recession is looming large, people are getting anxious. They tend keep a tighter hold on their purse and consider eating at home a realistic alternation銆�

銆€銆€[B] Retail, sales of food and drink in Europe鈥檚 largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retails have already tried e-commerce, with limited success, and expansion aboard. But almost all have ignored the big profitable opportunity in their own back yard: the wholesale food and drink trade, which appears to be just the kind of market retailers need銆�

銆€銆€[C] Will such variations bring about a change in overall structure of the food and drink market? Definitely not. The functioning of the market is base on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide. What to buy. At any rate, this change and international consumers, regardless of how long the current consumer pattern will take hold銆�

銆€銆€[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rank in substantial profits thereby. At last, that is how it looks as a whole. Closer inspection reveals important differences among the biggest nation market especially in their customer segment and wholesale structures, a as well as the competitive dynamics銆�

銆€銆€[E] Despite variations in detail, wholesale markets in the countries that have been closely examined---France, Germany鈥攁re made out of the same building block. Demand mainly from two sources: in dependent mom鈥攁nd 鈥損op grocery stores which, unlike large retail chains, are too small to buy straight when they don鈥檛 eat at home. Such food service operators, but most of these businesses are known in the trade as 鈥渉oreca鈥濓細hotels, restaurant and cafes. Overall, Europe鈥檚 wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figure when assed together, mask too opposing trends銆�

銆€銆€[F] For example, wholesale food and drink sales came to 锛�268 billion in France, Germany, Spain, America in 2000 --- more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail ; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often ;and in the competitive dynamics of this fragmented industry are at last man it feasible for wholesalers to consolidate銆�

銆€銆€[G] However, none of these requirements should deter large retailers land even some large food producers and existing wholesalers, from trying their hand, foe those that master the intricacies of wholesaling in Europe stand to reap considerable gains銆�

銆€銆€瑙ｉ姝ラ鑸囨€濊矾锛�

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銆€銆€涓�銆傜敱浜庛€怑銆戦伕闋�(xi脿ng)宸茬稉(j墨ng)绲﹀嚭锛屾钀芥帓搴忕殑鍘熷墖鏄噸瑕栭鏈彞锛岄€氶亷闁辫畝鏈彞鎴戝€戠櫦(f膩)鐝�(xi脿n)锛宮ask two opposing trends(鎺╄搵浜嗗叐鍊�(g猫)灏�(du矛)绔嬬殑鍌惧悜)銆傝€孾A]閬搁爡(xi脿ng)鐨勯枊闋槸鎻愬埌锛歍he first and more important is the consumers鈥� growing preference for eating out: 鎻愬埌鐨勬槸娑堣不(f猫i)鑰呬竴绋鍑哄悆椋殑鍋忔剾銆傞噸瑕佺殑鏄敤浜嗘暩(sh霉)瀛梩he first鎸囦唬鍓嶉潰鎻愬埌鐨勮定鍕�(sh矛)銆傛墍浠ユ垜鍊戞噳(y墨ng)瑭插厛鎶�45椤岀⒑瀹氱偤[A]閬搁爡(xi脿ng)銆傚鏋滄妸[A]閬搁爡(xi脿ng)鐪嬫垚鏄涓€娈电殑鍚屽(xu茅)锛屾牴鏈槸鍦ㄤ簜閬�锛屾牴鎿�(j霉)涓€鑸殑鍑洪瑕�(gu墨)寰嬶紝娌掓湁閫欎箞鎶婃渶鏄庨’鐨勮鍖斁鍦ㄥ彞棣栦綔鐐哄仛椤岀殑閲嶈渚濇摎(j霉)鐨�銆�

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