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The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
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The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.
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The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.
鐩镐俊锛屽鏋滄槸the same dramatic technological changes have also increased the risk閫欐ǎ灏嶇殑鍙ュ瓙娌掓湁鍚屽(xu茅)鏈冭寰楃棝鑻︾殑(鐣�(d膩ng)鐒�锛屽鏋滈潪甯稿悆鍔�锛屽彲浠ユ妸鍙ュ瓙鍐嶇府鐣ュ憟the changes have also increased the risk)锛屽悓瀛�(xu茅)鍊戝緢瀹规槗灏辫伅(li谩n)鎯冲埌浜�锛屽湪涓嶇敤寰炲彞淇>鐨勬儏娉佷笅锛屽彞鍨嬪崌绱氱殑鏂规硶涔熶粛鐒舵湁寰堝锛屽叾涓涓€绋垜涓婅璎涘埌鐨勫氨鏄悕瑭炲嫊瑭炲舰瀹硅鍓嶅悗鐨勪慨椋撅紝閫欓噷鐒$枒锛屽湪changes鐨勫墠闈㈠姞涓婁簡technological琛ㄧず灞€э紝dramatic琛ㄧず瑕�(gu墨)妯�锛屽垵涓殑鏅傚€欏ソ鍍忓(xu茅)閬庝竴鍊嬭獮娉曪紝闂�(gu膩n)浜庡悕瑭炲墠闈竴閫d覆鐨勫舰瀹硅鎳�(y墨ng)瑭叉€庝箞鎺掑簭锛屽ぇ瀹朵笉鐢ㄧ壒鍒ユ摂(d膩n)蹇冿紝涓€鑸浣滅殑鏅傚€�锛岃兘澶犲湪鍚屼竴鍊嬪悕瑭炲墠闈㈠姞涓婁笁鍊嬪舰瀹硅灏卞凡缍�(j墨ng)鏄サ鍝佷簡锛屽姞涓�5鍊嬩互涓婄殑灏卞爆浜庢サ鍝佷腑鐨勬サ鍝�銆傛墍浠ユ垜鍊戜笉蹇�?f霉)?d膩n)蹇�锛屽彧闇€瑕佹瘮杓冨咕鍊嬪舰瀹硅瑾版洿鎺ヨ繎鍚嶈鐨勫収(n猫i)娑靛氨濂姐€傞€欓噷鍊煎緱涓€鎻愮殑鏄痙ramatic锛屽緢澶氫汉涓€璜囧埌璁婂寲灏辩敤鍒癵reat锛岀劧鍚庣稉(j墨ng)閬庤€佸斧鎸囨鍚庯紝鏈冪敤鍒皌remendous 鎴栬€卐normous銆傚悗渚嗗張鑳岄亷涓€鍊嬪拰dramatic寰堝舰杩戠殑鍠drastic銆傞€欎簺瑭炶獮鐣�(d膩ng)涓�锛屽彧鏈塪ramatic鏈€鐐洪娲荤殑楂旂従(xi脿n)鍑轰簡鍍忛浕瑕栧妵闆诲奖涓€鑸殑璁婂寲銆傚咕鍗佸勾鍓嶆垜鍊戣獚(r猫n)鐐虹浠欒兘澶犲仛鍒扮殑澶╃溂閫氬ぉ鑰抽€氱瓑绁為€�锛屾垨鑰呰獚(r猫n)鐐哄彧鑳藉嚭鐝�(xi脿n)鍦ㄩ浕瑕栧妵闆诲奖鐣�(d膩ng)涓殑璁婂寲锛屽湪鐝�(xi脿n)浠婄殑绉戞妧涓嬶紝骞句箮閮借兘澶�?q奴)宕縁(xi脿n)銆傛墍浠ラ€欏€嬭锛屽線娣变簡鍘�锛屽氨鏄垜鍊戞墍瑾殑鐣潰鎰熺敓鍕曞舰璞″拰璨煎垏鐨勬剰澧�锛屽線娣轰簡璎涳紝涔熸槸楂橀牷瑾炶█缈�(x铆)鎱c€�
The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.
瀹氳獮寰炲彞鎴戜笂瑾茶瑳鐨勫緢娓呮浜�锛岄€欓噷灏变笉璐呰堪锛岃嚦浜庣偤浠€涔堣鍦╩ore鍚庨潰鍔犱笂鎷櫉锛屾垜绨″柈瑾竴涓�銆傚幓鎺夋嫭铏熷氨鐧�(f膩)鐝�(xi脿n)璁婃垚浜唌ore and more diverse communications chloices锛屽緢瀹规槗鐞嗚В鐐�“瓒婁締瓒婂”澶氬厓鍖栫殑閬告搰锛岃€屼綔鑰呯殑鎰忔€濇槸鏇村鏁�(sh霉)閲忎笖椤炲瀷鐨勯伕鎿�锛屾墍浠ョ偤浜嗗崁(q奴)鍒嗛枊锛屽氨鐢ㄤ簡鎷櫉銆�
鍚庨潰鐨勫悓浣嶈獮寰炲彞锛岄€欏€嬫槸涓婅璎涢亷鐨�锛屼笂涓€绡囪瑳閬庣殑涓嶈闅ㄤ究鍘昏嚜宸遍€狅紝鎴戝€戝彲浠ラ€氶亷寰�(f霉)杩板拰浠垮鐨勬柟寮�锛屾參鎱㈠寮峰悓浣嶈獮寰炲彞鍦ㄦ垜鍊戣獮瑷€缈�(x铆)鎱g暥(d膩ng)涓殑鍒嗛噺锛屼箙鑰屼箙涔�锛岃嚜鐒跺氨鏈冨鍑哄湴閬撶殑鍙ュ瓙銆傚緸鍙ョ暥(d膩ng)涓鍏堣鎻愬埌鐨勬槸VOICE their opinion(闂�(gu膩n)浜巔assionate鍦ㄩ€欓噷鐨勭敤娉�锛屾毇鏅備笉璎涳紝鍥犵偤闇€瑕佹洿楂樼殑鍔熷姏鎵嶈兘瀵嚭閫欐ǎ鐨勫舰瀹硅淇>consumers)銆傚吀鍨嬬殑鍚嶈鍕曡鍖栧姞涓婂皬瑭炲鐢紝鎯虫兂鎴戝€戣“琛ㄩ仈(d谩)瑙€榛�”鏅�锛屼竴鑸渻鎬庝箞瑾�?show one's opinion, express one's opionion, present one's opinion?灏忚鐨勭暙闈㈡劅鍜屾矕鎿婂姏鏄笉鍚屽嚒闊跨殑銆傚啀鐪嬪悗闈㈢殑in xxxx ways銆備笂瑾茶瑳鐨勬槸in a .....way鎴栬€卛n a ....manner/fashion(鍏跺澶у涓€瀹氳兘澶犺秴瓒婇€欏€嬪彞瀛愮殑锛屽洜鐐轰綘鍊戝彲浠ュ鍑篿n such a manner that……鍙槸閫欏彞閲岄潰宸茬稉(j墨ng)鏈変竴鍊嬪緸鍙ヤ簡锛屽啀濂楀緸鍙ユ渻椤緱鍐楅暦)銆傚啀渚嗙湅涓夊€嬪舰瀹硅锛岄兘鏄敤鐨勬瘮杓冪礆锛屼絾鏄槑椤湅寰楀嚭锛屽湪鏂囨硶涓婃兂楂旂従(xi脿n)鍑烘垜鍊戜笂瑾叉檪鍊欐墍璎涚殑骞跺垪閬為€�(j矛n)绲�(ji茅)妲�(g貌u)锛岃€屼笁鍊嬮噷闈㈡槑椤渶鏍稿績鐨勬槸鏈€鍚庨偅涓€鍊�銆傞爢渚胯涓€涓�锛屽偝瑾€佸鍜屼腑鍦嬩汉涓嶄竴妯�锛屼腑鍦嬩汉鍠滄澹撹桓锛屾妸鏈€鏍稿績鐨勬斁鍦ㄦ渶鍚庨潰锛岃€佸鍠滄闁嬮杸瑕嬪北锛屾湁瑭辩洿瑾�銆傚叾瀵︾湡鐨勬槸鎴戝€戝緢澶х▼搴︿笂鐨勮璁€銆傚厖鍏堕噺涔熷氨鏄€佸鍠滄寰炲畯瑙€鎱㈡參閫�(j矛n)鍏ユ牳蹇�(google earth鎼滅储妯″紡)锛岃€屼腑鍦嬩汉鍠滄铻烘棆寮�(鍏跺锛屼篃鏄參鎱㈤€�(j矛n)鍏ユ牳蹇冿紝鍙槸鍦ㄨ灪鏃嬬殑閬庣▼涓湅鍒扮殑鏅薄锛屾渻璁撲汉瑕哄緱鏈変簺缂轰箯椤€ч倧杓伅(li谩n)绯汇€�)
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