|
鍙嬫儏鎻愮ず锛氭湰绔欐彁渚涘叏鍦�400澶氭墍楂樼瓑闄㈡牎鎷涙敹纰╁＋銆佸崥澹爺绌剁敓鍏ュ(xu茅)鑰冭│姝峰勾鑰冪爺鐪熼銆佽€冨崥鐪熼銆佺瓟妗�锛岄儴鍒嗗(xu茅)鏍℃洿鏂拌嚦2012骞�锛�2013骞�锛涘潎鎻愪緵鏀惰不(f猫i)涓嬭級銆� 涓嬭級娴佺▼锛� 鑰冪爺鐪熼 榛�(di菐n)鎿娾€�鑰冪爺瑭﹀嵎鈥濃€濅笅杓�; 鑰冨崥鐪熼 榛�(di菐n)鎿娾€�鑰冨崥瑭﹀嵎搴�鈥� 涓嬭級
寰堝鐢宠珛(q菒ng)浜哄湪鐢宠珛(q菒ng)鏅�(sh铆)鍏跺(sh铆)灏�(du矛)MBA鏁欒偛鏈韩骞朵笉浜嗚В锛屽彧鏄寰楅€欐槸涓€鍊�(g猫)濂芥澅瑗匡紝灏囦締鍙互璩哄ぇ閷�锛屾垨鏄懆鍦嶇殑浜洪兘鍦ㄧ敵璜�(q菒ng)锛屾垨鏄獚(r猫n)鐐洪€欐槸鍙互鏀硅畩鍛介亱(y霉n)鐨勬澅瑗裤€傞€欏拰涓湅鏁欒偛鐨勭従(xi脿n)瀵�(sh铆)涓嶇劇闂�(gu膩n)鑱�(li谩n)銆傛垜鍊戝緸灏忓埌澶�锛屽緸渚嗘矑鏈夌崹(d煤)绔�銆佸畬鍏ㄥ湴鍋氶亷鑷繁鐨勬暀鑲查伕鎿�銆傚(xu茅)浠€涔堝収(n猫i)瀹�锛屼笂浠€涔堝(xu茅)鏍″緢澶氭檪(sh铆)鍊欓兘鏄敱瀹堕暦浠ｅ嫗鐨�锛岃€屾垜鍊戝ぇ澶氭暩(sh霉)浜哄皪(du矛)灏囪鍘荤殑瀛�(xu茅)鏍″拰灏堟キ(y猫)鏍规湰灏辩煡涔嬬敋灏戙€傚鏋滅湅鍚勫€�(g猫)鍚嶆牎鐨勭恫(w菐ng)绔欐垨瀹ｅ偝鏉愭枡锛屾垨鍙冨姞閬庝粬鍊戠殑Information Session锛屾偍鏈�(hu矛)鐧�(f膩)鐝�(xi脿n)瀛�(xu茅)鏍￠兘鍦ㄨ瑳鑷繁鎻愪緵鐨勬槸涓€绋彨鍋氾細General Management Education鐨勬暀鑲诧紝閫欏氨鏄疢BA鏁欒偛鐨勫(sh铆)璩�(zh矛)銆傝鎼炴竻妤氫粈涔堟槸General Management锛岃畵鎴戝€戜締鐪嬬湅缇庡湅鍕炲伐閮ㄧ殑瀹氱京锛歅lan, direct, or coordinate the operations of companies or public and private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Includes owners and managers who head small business establishments whose duties are primarily managerial寰炰腑鎴戝€戝彲浠ョ湅鍒癎eneral Management鐨勭壒榛�(di菐n)锛�1锛�锛屽畠涓嶆槸鍠竴鐨勮伔鑳�锛岃€屽線寰€鏈�(hu矛)娑垫澶氬€�(g猫)鑱疯兘鎴栬€呮槸璺ㄨ伔鑳介牁(l菒ng)鍩熺殑锛屽嵆瀹冧笉鏄儏鍍呭彧鍋�鏈�(hu矛)瑷�(j矛)銆佽病(c谩i)鍕�(w霉)銆侀姺鍞�銆佷汉浜�銆佹妧琛�(sh霉)绛変换浣曡伔鑳戒箣涓€锛岃€屽父甯告槸姗法閫欎簺鑱疯兘鐨勶紱瀹冪殑鑱疯铂(z茅)寰€寰€鏈�(hu矛)姣斾换浣曚竴闋�(xi脿ng)鍠竴鑱疯兘鐨勫伐浣滆伔鑳芥洿寤ｆ硾锛�2锛�锛孏eneral Management涓嶅儏鍍呮秹鍙婂仛濂戒簨鎯�锛岄倓鏈�(hu矛)娑夊強鍒板緢澶氱殑鎴�(zh脿n)鐣ユ柟闈㈠拰绠＄悊浜恒€佽病(c谩i)銆佺墿鏂归潰鐨勫伐浣�銆傛垜鍊戝洖閬庨牠渚嗙湅鐪嬫垜鍊戠殑鎴愰暦閬撹矾銆傛垜鍊戝緸澶у(xu茅)鐣㈡キ(y猫)锛岃法鍏ヨ伔鍫�(ch菐ng)锛屼竴瀹氭槸寰炰换浣曚竴鍊�(g猫)鑱疯兘闁嬪鐨�锛屾瘮濡傚仛閵峰敭銆佸仛甯傚牬(ch菐ng)銆佸仛浜轰簨銆佸仛鎶€琛�(sh霉)绛�銆傛垜鍊戝彲鑳芥渻(hu矛)鍙冨姞涓€浜涘ぇ鍏徃鐨凣eneral Management闋�(xi脿ng)鐩�锛屼絾鏈€绲傞兘閭勬槸瑕佸姞鍏ユ煇涓€鍊�(g猫)function鐨勫叿楂斿伐浣溿€傚湪鎴戝€戠敵璜�(q菒ng)MBA鏅�(sh铆)锛屾垜鍊戝彲鑳藉湪涔嬪墠鏈夐亷璺虫Ы锛屾彌鍏徃锛屾彌琛屾キ(y猫)锛岀敋鑷虫彌鑱疯兘鐨勭稉(j墨ng)姝�锛屼絾鏄紝鎴戝€戝ぇ澶氭暩(sh霉)浜洪倓涓昏鏄湪鎵挎摂(d膩n)functional responsibility锛岄倓娌掓湁鎿�(d膩n)浠诲お澶欸eneral Management鐨勫伐浣�缍�(j墨ng)椹�(y脿n)銆傛垜鍊戝彲浠ユ部钁楁垜鍊戠従(xi脿n)鏈夌殑閬撹矾鎴愰暦涓嬪幓锛屾瘮濡傛垚鐐烘渶濂界殑鎶€琛�(sh霉)灏堝锛屾垚鐐烘渶鐗涚殑閵峰敭浠ｈ〃绛夈€傞€欐閬撹矾閫氬父鏄竴姊濆皥鎵嶉亾璺�锛屽嵆鎴戝€�?c猫)璋€楠嬬矉鈧�(g猫)鎴栦竴浜涜伔鑳介牁(l菒ng)鍩熸寔绾�(x霉)鎴愰暦锛屽苟鎴愮偤瑭查牁(l菒ng)鍩熺殑灏堝銆傜暥(d膩ng)鐒�锛岄€欏€�(g猫)涓栫晫鍙湁灏堝閭勬槸涓嶅鐨�锛岄倓闇€瑕佽兘澶犳摂(d膩n)鐣�(d膩ng)涓婇潰鎵€瑾殑General Management璨�(z茅)浠荤殑浜烘墠锛屾棦淇楄┍瑾殑绠＄悊浜烘墠鎴栭牁(l菒ng)灏�(d菐o)浜烘墠銆傜ぞ鏈�(hu矛)灏�(du矛)閫欓浜烘墠鐨勯渶姹備篃鏄法澶х殑銆傛湁闇€姹傦紝灏辨湁渚涚郸锛屼簬鏄�锛屼竴鍊�(g猫)浠ュ煿椁�(y菐ng)鏈締鑳藉鎿�(d膩n)鐣�(d膩ng)General Management澶т换鐨勬暀鑲插氨鎳�(y墨ng)閬�(y霉n)鑰岀敓浜�锛岄€欏氨鏄垜鍊戞墍瑾殑MBA鏁欒偛銆傛墍浠�锛岀洝绠″悇鍊�(g猫)鐭ュ悕鍟嗗(xu茅)闄㈠悇鏈変笉鍚岋紝浣嗘槸浠栧€戠殑鐩(bi膩o)鏄熀鏈竴鑷寸殑锛屽氨鏄煿椁�(y菐ng)鏈締鐨勫晢妤�(y猫)闋�(l菒ng)灏�(d菐o)鎴栫鐞嗕汉鎵嶃€傝€屽皪(du矛)浜庨偅浜涘儏鏈夋湰绉戞暀鑲�锛屾搧鏈�3-5骞磋妤�(y猫)鍜岃伔鑳界稉(j墨ng)椹�(y脿n)锛屽嵒甯屾湜鑳藉鎻愬崌鑷繁鍦℅eneral Management鏂归潰鐨勮兘鍔�锛屾洿鍔犲叏闈㈢櫦(f膩)灞曪紝鎴栬綁(zhu菐n)鎻涘埌鍏朵粬琛屾キ(y猫)鎴栬伔鑳界殑骞磋紩浜轰締瑾�锛孧BA灏辩偤浠栧€戞彁渚涗簡涓€鍊�(g猫)瀵�(sh铆)鐝�(xi脿n)鑷繁澶�(m猫ng)鎯崇殑鏁欒偛閬告搰銆傚拰鏈鏁欒偛锛岀壒鍒ユ槸涓湅鐨勬湰绉戞暀鑲茬殑鍋�(c猫)閲嶇殑teach knowledge锛� test memory 鏁欒偛妯″紡涓嶅悓鐨勬槸锛孧BA鏁欒偛鐨勫煿椁�(y菐ng)鐩(bi膩o)鏄湭渚嗙殑闋�(l菒ng)琚栧強绠＄悊浜烘墠銆傚洜姝�锛孧BA鐨勬暀瀛�(xu茅)鏂瑰紡涔熼潪甯镐笉鍚岋紝鍘熷洜鏄牁(l菒ng)灏�(d菐o)鍔涙垨绠＄悊鑳藉姏鐨勫煿椁�(y菐ng)鍍呴潬鐭ヨ瓨(sh铆)鐨勫(xu茅)缈�(x铆)鏄仩(yu菐n)閬�(yu菐n)涓嶅鐨�銆傜煡璀�(sh铆)鍙互閫氶亷璁€鏇告垨鎯¤(b菙)鎼炲畾锛屼絾鑳藉姏鐨勫煿椁�(y菐ng)鍜屾彁鍗囨槸闇€瑕乴earn by doing鐨�锛岄渶瑕佹ü绔嬭蹇�锛屽舰鎴恗indset锛屽苟涓旈(y菐ng)鎴愮繏(x铆)鎱�锛屽舰鎴愯嚜宸辩殑棰�(f膿ng)鏍煎拰鏂规硶锛屽彟澶栭倓瑕佹噦寰楀埄鐢ㄥ拰鏁村悎璩囨簮锛屾墠鑳芥垚鍔�銆傞偅涔�锛孧BA鏁欒偛鏄敤浠€涔堟柟寮忎締鍩归(y菐ng)瀛�(xu茅)鐢熺殑绠＄悊鍙婇牁(l菒ng)灏�(d菐o)鑳藉姏鐨勫憿銆傜稉(j墨ng)閬庣櫨骞寸殑鐧�(f膩)灞�锛孧BA鏁欒偛锛岀壒鍒ユ槸鍚嶆牎鐨凪BA鏁欒偛锛屽凡缍�(j墨ng)褰㈡垚浜嗕竴濂楄涔嬫湁鏁堢殑鏂瑰紡鏂规硶锛屼富瑕佹湁浠ヤ笅骞惧€�(g猫)鏂归潰锛�
1.1銆丒xperiential Learning
鍗虫墍璎傜殑楂旈(y脿n)寮忓(xu茅)缈�(x铆)锛屼富瑕佹寚鐨勬槸浠ユ渚嬫暀瀛�(xu茅)鐐轰富鐨�锛岃畵瀛�(xu茅)鐢熻兘澶犺瀺鍏ヤ竴鍊�(g猫)鍏烽珨鐨勭鐞嗘垨鍟嗘キ(y猫)鐠�(hu谩n)澧冪殑鏁欏(xu茅)鏂规硶銆傞€欑ó鏁欏(xu茅)鏂规硶璧锋簮浜庡搱浣涘晢瀛�(xu茅)闄�锛岃嚦浠婂ぇ姒傛湁80%鐨勬渚嬮兘鏄搱浣涘晢瀛�(xu茅)闄㈢法瀵畬鎴愮殑銆傛渚嬫湰韬槸娌掓湁浠讳綍绛旀鐨�锛岃€屾槸鎻愪緵浜嗕竴鍊�(g猫)鍏徃鍏烽珨鐨勫晱椤屾垨鎯呭舰鐨勭湡瀵�(sh铆)鍐嶇従(xi脿n)銆傛渚嬫暀瀛�(xu茅)鐨勭壒鑹叉槸锛屾妸瀛�(xu茅)鐢熸斁鍦ㄤ竴鍊�(g猫)鐪熷(sh铆)鐨勫晢妤�(y猫)鎯呭涓�锛屽苟璁撳(xu茅)鐢熸妸鑷繁鏀惧湪CEO鐨勮搴﹀幓鎬濊€冿紝鍘诲仛姹哄畾锛屽緸鑰屽湪鐪熸鐨勫晢妤�(y猫)鎯呭涓(xu茅)缈�(x铆)濡備綍瑙ｆ焙鐪熸鐨勫晢妤�(y猫)鍟忛锛岀櫦(f膩)鐝�(xi脿n)鍏锋湁瀵�(sh铆)韪愭€х殑瑙ｆ焙鏂规銆傚湪鏁欐巿鐨勫紩灏�(d菐o)涓�锛屼締鑷叏涓栫晫鐨勭簿鑻辩浉浜掍氦娴�锛屼笉鏂风鎾�锛屽苟楂旀渻(hu矛)鍑哄緢澶氶杸閬�銆傛濡備竴浣嶇暍妤�(y猫)浜庡搱浣涘晢瀛�(xu茅)闄BA 鐨凜PN鎴愬摗绺界祼(ji茅)鐨勯偅妯�锛�“妗堜緥瀛�(xu茅)缈�(x铆)闂�(gu膩n)閸甸潬鎮�”銆傞櫎浜嗕富娴佺殑妗堜緥鏁欏(xu茅)澶栵紝閭勬湁寰堝鍏朵粬鐨勯珨椹�(y脿n)寮忓(xu茅)缈�(x铆)鐨勬柟娉曪紝姣斿瑷�(j矛)绠楁(j墨)妯℃摤锛岃畵涓嶅悓鍦�(tu谩n)闅�(du矛)鐨勫(xu茅)鐢熶簰鐩哥(j矛ng)鐖紝妯℃摤鍟嗗牬(ch菐ng)瀵�(sh铆)鎴�(zh脿n)銆傚挩瑭㈤爡(xi脿ng)鐩篃鏄竴绋柟寮�锛屽(xu茅)鐢熷湪鏁欐巿鐨勬寚灏�(d菐o)涓�锛岀偤鐪熷(sh铆)鐨勫叕鍙告彁渚涘挩瑭㈡湇鍕�(w霉)锛屽緱浠ヤ簡瑙ｄ紒妤�(y猫)鐪熷(sh铆)闈㈣嚚鐨勫晱椤�,骞舵彁鍑鸿В姹烘柟妗�銆傚彟澶�锛岄倓鏈夊(sh铆)鍦拌€冨療绛�銆傛瘮濡�锛屽悇澶у悕鏍￠兘鏈夎荡涓湅鑰冨療鐨勫湗(tu谩n)闅�(du矛)锛屽(sh铆)鍦颁簡瑙ｇ暥(d膩ng)?sh霉)鍘嶉梿r銆傛鏄洜?y脿n)闀僂O鎴栬€呮槸闋�(l菒ng)灏�(d菐o)鑰呯殑鑳藉姏涓嶅厜鏄瑷樼‖鑳屽氨鑳藉(xu茅)渚嗙殑锛屾洿澶氬湴瑕乴earn by doing锛岃€屾渚嬫暀瀛�(xu茅)绛夐珨椹�(y脿n)寮忓(xu茅)缈�(x铆)鐨勬柟寮忚兘澶犳渶澶ч檺搴﹀湴璁撳(xu茅)鐢焞earn by doing锛屽洜姝わ紝閫欐垚鐐轰簡MBA鏁欒偛鐨勭壒榛�(di菐n)涔嬩竴銆�
1.2銆丒xtensive Interaction
闄や簡楂旈(y脿n)寮忓(xu茅)缈�(x铆)浠ュ锛孧BA鏁欒偛闈炲父閲嶈瀛�(xu茅)鐢熶箣闁撶殑浜ゆ祦鍜屼簰鍕�(d貌ng)銆傝€屽(xu茅)缈�(x铆)灏忕祫锛圫tudy Group锛夊氨鏄叾涓渶鐐烘祦琛岀殑鏂瑰紡銆傞€欑ó鏁欏(xu茅)鏂瑰紡璧锋簮浜嶬ellogg鍟嗗(xu茅)闄�锛屽湪姝や箣鍓峂BA鐨勫(xu茅)缈�(x铆)妯″紡涓昏閭勬槸individual-based锛岃€�70骞翠唬璺ㄥ湅鍏徃鐨勮垐璧�锛岄渶瑕佹噳(y墨ng)灏�(du矛)璺ㄦ枃鍖栫鐞嗗晱椤�锛屼互鍙婁笉鍚屽叕鍙稿拰琛屾キ(y猫)闁撶殑鍚堜綔澶у箙澧炲姞锛岀(j矛ng)鐖ā寮忛枊濮嬪緸浣犳鎴戞椿鐨勬嫾娈洪€愭杞�(zhu菐n)璁�?y艒u)娈璐忥紙win-win锛�锛岄€欓兘闇€瑕佺鐞嗕汉鎵嶅叿鍌欒壇濂界殑鑸囦粬浜哄悎浣滅殑鑳藉姏銆傚洜姝�锛孠ellogg闁嬪壍(chu脿ng)鎬у湴鎶妕eamwork寮曞叆MBA鏁欒偛涔嬩腑锛岄€氶亷鏈夋剰璀�(sh铆)鍦版妸涓嶅悓鑳屾櫙锛屼笉鍚屾枃鍖栫殑浜烘斁鍒板(xu茅)缈�(x铆)灏忕祫锛屽苟鍦ㄥ緢澶氳绋嬬殑鑰冩牳涓皣鍊�(g猫)浜烘垚绺惧拰瀛�(xu茅)缈�(x铆)灏忕祫鐨勮〃鐝�(xi脿n)鎺涢墹锛岄€欐ǎ璁撳(xu茅)鐢熼櫎浜嗚鍫備笂鐨勮◣璜栧拰浜ゆ祦澶�锛岄倓鍦ㄦ棩甯哥敓娲讳腑涓嶆柗鍦扮（绶村拰浠栦汉鍚堜綔浜ゆ祦鐨勬妧宸�銆傚浠婏紝teamwork宸茬稉(j墨ng)娣卞叆浜哄績锛岃€屽(xu茅)缈�(x铆)灏忕祫閫欐ǎ鐨勬ā寮忎篃鎴愮偤MBA鏁欒偛鐨勫彟涓€澶х壒鑹诧紝闋嗘噳(y墨ng)浜嗙暥(d膩ng)浠婄殑娼祦锛屽洜?y脿n)妤�?d膩ng)浠婁笘鐣�锛屽畬鍏ㄤ緷璩村€�(g猫)浜鸿兘鍔涘氨鍙互鎴愬姛鐨勬檪(sh铆)浠ｅ凡缍�(j墨ng)閬庡幓锛屽繀闋堝(xu茅)鏈�(hu矛)鑸囦粬浜哄悎浣�锛屾墠鑳芥垚鐐哄劒(y艒u)绉€鐨勯牁(l菒ng)灏�(d菐o)銆傜暥(d膩ng)鐒�锛屽(xu茅)鐢熼枔鐨勪簰鍕�(d貌ng)閭勪笉闄愪簬瀛�(xu茅)缈�(x铆)灏忕祫銆傜劇鏁�(sh霉)鐨勭ぞ鍦�(tu谩n)锛屾渻(hu矛)璀�锛屾紨璎涘咕涔庨兘鏄敱瀛�(xu茅)鐢熺祫绻旂殑銆侻BA瀛�(xu茅)鐢熷€戝弮鍔犻€欎簺娲诲嫊(d貌ng)锛屽(sh铆)闅涗笂涔熸槸鍦ㄩ崨鐓夎嚜宸辩殑鑳藉姏銆�
1.3銆丆omprehensive Knowledge
MBA鏁欒偛鏈唱(zh矛)鏄竴鍊�(g猫)General Management Education锛屽洜姝�锛屾墍瑕嗚搵鐨勭煡璀�(sh铆)闈㈡槸闈炲父寤ｅ崥鐨勶紝鍖呮嫭缍�(j墨ng)鐕熺鐞嗙殑鏂规柟闈㈤潰銆傜洝绠′綔鐐轰竴鍊�(g猫)general manager锛屼綘涓嶉渶瑕�锛屼篃涓嶅彲鑳芥垚鐐烘瘡鍊�(g猫)闋�(l菒ng)鍩熺殑灏堝锛屼絾瀛�(xu茅)缈�(x铆)鍜岀悊瑙ｅ晢妤�(y猫)鐭ヨ瓨(sh铆)鍜屽(sh铆)韪愬彲浠ョ偤灏囦締鐨勫伐浣滄墦涓嬪熀绀�(ch菙)銆傚彟澶�锛岀敱浜庢垜鍊戦兘鏄緸涓€鍊�(g猫)鑱疯兘闁嬪鎴戝€戠殑鑱锋キ(y猫)鐢熸动锛屽皪(du矛)绠＄悊涓€鍊�(g猫)浼佹キ(y猫)鐨勫叾浠栨柟闈㈠緢鍙兘涓嶇啛鎮�锛屾墍浠�锛屼簡瑙ｅ叾浠栭牁(l菒ng)鍩熺殑鐭ヨ瓨(sh铆)灏遍潪甯告湁蹇呰浜嗐€傜敤涓€浣岰PN鎴愬摗鐨勮┍渚嗚锛�“鎴戝彲鑳戒笉鏄煇涓€鏂归潰鐨勫皥瀹�锛屼絾鑷冲皯涓嶆渻(hu矛)鍥�?y脿n)妞存顔嶎墑绮廡宸ラ銆�” 鐭ヨ瓨(sh铆)鐨勫(xu茅)缈�(x铆)鍍呭儏鏄疢BA鏁欒偛鐨勪竴鍊�(g猫)鏂归潰锛屽柈绱旂殑鐭ヨ瓨(sh铆)瀛�(xu茅)缈�(x铆)鍙互閫氶亷鐪嬫浉銆佸煿瑷�(x霉n)銆佷氦娴佺瓑鏂瑰紡鐛插緱?锛涖儌?li谩n)缍�(w菐ng)鐨勮垐璧蜂娇寰椾俊鎭嵅鍙栬畩寰楃暟甯告柟渚�銆備絾鏄紝MBA鏁欒偛鐨勭煡璀�(sh铆)闄や簡鐞嗚珫浠ュ锛岄倓鏈夊緢澶氭槸缍�(j墨ng)椹�(y脿n)鐨勫垎浜拰鍌虫巿锛岄€欎簺鏄叾浠栨柟寮忎笉鑳芥浛浠ｇ殑銆傚湪寰堝鐭ュ悕鍟嗗(xu茅)闄㈤兘鏈夊緢澶氫締鑷キ(y猫)鐣岀殑楂樺堡鍏艰伔鎺堣锛屾妸鏈€鏂扮殑鍟嗘キ(y猫)瀵�(sh铆)韪愬垎浜郸瀛�(xu茅)鐢�锛屽苟璺熷(xu茅)鐢熻◣璜栫従(xi脿n)瀵�(sh铆)鍟忛锛屽洜姝�锛岀浉姣斿偝绲�(t菕ng)鐨勭鐞嗗(xu茅)鐨勬湰绉戞垨鐮旂┒鐢熸暀鑲诧紝MBA鏁欒偛璎涙巿鐨勭煡璀�(sh铆)鏈夋洿寮�(qi谩ng)鐨勫(sh铆)韪愭€�.
1.4銆丮assive Resources
鍦ㄧ暥(d膩ng)浠婁笘鐣岋紝鎴愬姛鐨勫彇寰楅櫎浜嗕緷璩村€�(g猫)浜鸿兘鍔涗箣澶�锛岄倓闇€瑕佹搧鏈夋洿澶氱殑璩囨簮銆傝€岀⿳娣€浜嗙櫨骞寸殑鐭ュ悕鍟嗗(xu茅)闄㈡湰韬氨鏄竴鍊�(g猫)榫愬ぇ鐨勮硣婧愬韩銆傞鍏堬紝鑳藉鏀昏畝鍚嶆牎MBA鐨勪汉閮芥槸缍�(j墨ng)閬庢寫閬哥殑渚嗚嚜涓栫晫鍚勫湴鐨勭簿鑻�锛屽勾寰�(f霉)涓€骞�锛屼粬鍊戞湰韬氨褰㈡垚浜嗕竴鍊�(g猫)榫愬ぇ鐨勭簿鑻变汉鑴堢恫(w菐ng)绲�(lu貌)銆傛偍鐨勫悓瀛�(xu茅)灏囦締寰堝彲鑳芥垚鐐烘偍鐨勫悎浣滀紮浼�銆傝€屼笖锛屽垎甯冨湪鍚勫湴鐨勬牎鍙嬶紝涔熷洜?y脿n)妲熸劅锛栴墠婀嶎將杈涘瞾P(gu膩n)鑱�(li谩n)锛屼粬鍊戜篃鍙互鐐烘偍浠婂悗鐨勭櫦(f膩)灞曟彁渚涘公鍔�銆傛墍浠�锛屽晢瀛�(xu茅)闄㈢殑璩囨簮棣栧厛鏄郸鎮ㄤ竴鍊�(g猫)绮捐嫳缍�(w菐ng)绲�(lu貌)銆傞櫎浜嗕汉鑴堝锛岀煡鍚嶅晢瀛�(xu茅)闄㈤倓绌嶇疮浜嗗ぇ閲忕殑闆囦富闂�(gu膩n)绯�銆傚咕鐧惧鍏ㄧ悆鐭ュ悕鍏徃鍜屾(j墨)妲�(g貌u)閮芥渻(hu矛)鍒板(xu茅)鏍℃嫑鑱樹汉鎵嶏紝閫欑ó璩囨簮鏄綘鍦ㄤ换浣曞湴鏂归兘寰堥洠寰楀埌鐨�锛岃€岄€欑ó姗�(j墨)鏈�(hu矛)鍙兘鍦ㄦ偍鐨勪竴鐢熷彧鏈変竴娆�銆傚皪(du矛)浜庡挩瑭㈠拰鎶曡閫欐ǎ鐨勮妤�(y猫)锛屽悕鏍BA骞句箮鎴愮偤浠栧€戠殑澶╃劧浜烘墠搴�銆傛墍浠ワ紝灏�(du矛)浜庝笉绠℃槸甯屾湜杞�(zhu菐n)琛岄倓鏄伔妤�(y猫)鎻愬崌鐨勪汉渚嗚瑳锛屽悕鏍BA鍙互鎴愮偤鎵ｉ枊鐭ュ悕鍏徃澶ч杸鐨勬暡闁€纾�銆傚彟澶�锛岀煡鍚嶅晢瀛�(xu茅)闄㈤倓鏈夊緢澶氶棞(gu膩n)浜庨牁(l菒ng)灏�(d菐o)鍜岀鐞嗙殑鐮旂┒銆佸斧璩�銆佸湒鏇搁え绛夋暀瀛�(xu茅)璩囨簮锛岀稉(j墨ng)閬庣櫨骞寸⿳娣€锛屽舰鎴愪簡榫愬ぇ鐨勭煡璀�(sh铆)搴�锛岃€岄€欎簺鍗充娇鍦ㄦ偍鐣㈡キ(y猫)鍚�锛屼篃閭勬渻(hu矛)绻肩簩(x霉)绲︿簣浣犵浉鎳�(y墨ng)鐨勬敮鎸�銆傜暥(d膩ng)鐒�锛屽(xu茅)鏍＄殑鍝佺墝鏈韩涔熸槸涓€绋硣婧�銆傚洜姝�锛孧BA鏁欒偛涓嶅儏鏁欑郸瀛�(xu茅)鐢熺煡璀�(sh铆)锛屽煿椁�(y菐ng)浠栧€戠殑鑳藉姏锛岄倓鐐轰粬鍊戞簴(zh菙n)鍌欎簡闈炲父璞愬瘜鐨勫彲浠ュ埄鐢ㄧ殑璩囨簮銆傝€岄€欎簺璩囨簮锛屽皪(du矛)瀛�(xu茅)鐢熸湭渚嗙殑鎴愬姛涔熸槸闈炲父閲嶈鐨�銆�
1.5銆丮indset Building
鏈€鍚庝竴鍊�(g猫)鐗归粸(di菐n)鏄笉澶偤浜虹煡鐨�锛屽氨鏄ü绔嬭蹇�锛屽舰鎴愭€濈董鏂瑰紡锛屽嵆淇楄┍瑾殑“娲楄叇”銆傛鏄敱浜嶭eadership绛塆eneral Management鑳藉姏鏄渶瑕佹垚鐐轰竴绋繏(x铆)鎱�锛岃€岀繏(x铆)鎱ｇ殑椁�(y菐ng)鎴愰鍏堣妯圭珛瑙€蹇�锛屽洜姝�锛屽晢瀛�(xu茅)闄㈢殑鐠�(hu谩n)澧冩垚鐐轰簡瀛�(xu茅)鐢熻綁(zhu菐n)鎻涜蹇电殑閲嶈鍫�(ch菐ng)鎵€銆傚緢澶氬悕鏍BA鏍″弸鍦ㄨ珖鍒版眰瀛�(xu茅)楂旀渻(hu矛)鏅�(sh铆)锛岄兘鏈�(hu矛)璜囧埌“瑕栭噹”“鑷俊”绛夋柟闈㈢殑鏀剁嵅銆傚(xu茅)鏍℃妸涓栫晫鍚勫湴绮捐嫳鍖仛鍦ㄤ竴璧凤紝涓嶆柗鐏岃几閫欐ǎ鐨勬剰璀�(sh铆)锛�“灏囦締浣犳槸瑕佸仛澶т簨鐨�锛岃闋�(l菒ng)灏�(d菐o)澶у叕鍙哥殑锛岃€屾垜鍊戠殑鏁欒偛鏄彲浠ュ公浣犲共鎴愰€欎欢浜嬬殑”銆傞€欐ǎ锛屽湪妗堜緥瑷庤珫涓�锛屾偍琚肠浜圕EO鎴栫鐞嗚€呯殑瑙掕壊锛屾墍鏈夌殑瑭遍鍜岃◣璜栭兘鏄緸浼佹キ(y猫)楂樼鐨勮搴﹀幓鐪嬪晱椤�锛岄倓涓嶆柗鏈夋贩寰椾笉閷�(cu貌)鐨勬牎鍙嬪埌瀛�(xu茅)鏍＄嵒(xi脿n)韬娉�銆傚悓鏅�(sh铆)锛屼締鑷笘鐣屽悇鍦扮殑绮捐嫳涓嶆柗璜�?w霉)鎾堟笇楹岊墢娑插伔璨恀(q奴)鐨勪簨鎯�锛屾偍涔熶笉鏂锋帴瑙镐締鑷笉鍚岃儗鏅拰鏂囧寲鐨勪汉銆傚彟澶�锛岀簿鑻变箣闁撳叕闁嬫垨闅卞惈鐨勭(j矛ng)鐖�锛屼篃淇冧娇鎮ㄦ洿鍔犲姫鍔涗笂閫�(j矛n)銆傞€欐ǎ锛岀稉(j墨ng)閬�2骞寸殑鐔忛櫠锛屾偍鍩烘湰涓婃渻(hu矛)鐩镐俊鎮ㄧ祩鏈変竴澶╄兘骞睠EO鐨勫伐浣�锛屾偍鐨勪俊蹇冩渻(hu矛)澶у锛岃€岃澶氳瓨(sh铆)寤ｅ墖鑳借畵鎮ㄧ殑瑕栭噹鏈�(hu矛)鏇村姞闁嬮棅锛屾偍鐨勫児(ji脿)鍊艰涔熷皣鏇村姞瀹屽杽銆傚咕鐧惧鍏徃铚傛搧鑰屼締锛屾偍鑳芥壘鍒扮煡鍚嶅叕鍙哥殑楂樿柂宸ヤ綔鍙堟垨澶氭垨灏戝湴鍗拌瓑浜嗛€欎竴榛�(di菐n)锛屽洜姝わ紝鐣�(d膩ng)鎮ㄨ蛋鍑烘牎闁€锛屼綘鏈�(hu矛)瑕哄緱鏈変竴绋兂澶у共涓€鍫�(ch菐ng)鐨勬劅瑕恒€備簬鏄�锛屼笉鏂疯拷姹傛洿楂樼殑鐩(bi膩o)锛屼富鍕�(d貌ng)鍦版寫鎴�(zh脿n)鑷垜锛屽氨闈炲父鑷劧鍦版垚鐐轰簡鎮ㄧ殑缈�(x铆)鎱ｃ€傛墍浠�锛屽緢澶氬悕鏍BA鏈�(hu矛)瑕哄緱锛孧BA鐣㈡キ(y猫)鍚庡鏋滈倓鏄彧骞查粸(di菐n)骞冲父鐨勪簨鎯呴兘鏈�(hu矛)瑕哄緱涓嶅ソ鎰忔€濅簡锛岃冻瑕嬪悕鏍�“娲楄叇”鐨勬垚鍔熶箣铏�銆傛鏄€氶亷閫欎簺瀵屾湁鎴愭晥鐨勭崹(d煤)鐗规暀鑲叉柟娉�锛孧BA鏁欒偛鐧惧勾渚嗗彇寰椾簡宸ㄥぇ鐨勬垚鍔燂紝鐐虹ぞ鏈�(hu矛)杓搁€佷簡澶ч噺鐨勯牁(l菒ng)灏�(d菐o)鍜岀鐞嗕汉鎵�銆傞鍏堣鏄庣⒑鐨勪竴榛�(di菐n)灏辨槸锛孧BA鏁欒偛鐨勬垚鍔�锛屽苟涓嶆槸鐪嬩綘鐣㈡キ(y猫)鍚庣殑绗竴浠藉伐浣滄槸浠€涔堟垨鑰呬綘鐨勮捣钖槸澶氬皯锛岃€屾槸瑕佺湅浣犵殑long-term impact锛岀湅浣犳槸鍚︽湁鑳藉姏鑳藉闋�(l菒ng)灏�(d菐o)涓嶅悓鐨勬(j墨)妲�(g貌u)鍜屽叕鍙�锛屼互鍙婃渶绲傝兘澶犵郸绀炬渻(hu矛)鍓�(chu脿ng)閫犲澶х殑鍍�(ji脿)鍊煎拰褰遍熆銆傜洝绠″埌鐩墠鐐烘锛岄牁(l菒ng)灏�(d菐o)涓栫晫浜旂櫨寮�(qi谩ng)鐨勫ぇ鍏徃鐨勯潪MBA瀛�(xu茅)姝风殑浜烘暩(sh霉)閭勬槸澶т簬MBA锛屼絾MBA浣滅偤涓€鍊�(g猫)鍠竴缇ら珨锛屽凡缍�(j墨ng)鎴愮偤澶у叕鍙搁牁(l菒ng)灏�(d菐o)浜轰腑鏈€澶х殑缇ら珨浜嗭紝鑰屼笖锛岄倓鍦ㄤ笉鏂峰闀�锛岄仩(yu菐n)閬�(yu菐n)瓒呴亷浜嗘硶瀛�(xu茅)闄�銆侀啱(y墨)瀛�(xu茅)闄�銆佽ō(sh猫)瑷�(j矛)瀛�(xu茅)闄€€佹妧琛�(sh霉)瀛�(xu茅)闄㈢瓑鍏朵粬瀛�(xu茅)闄㈢殑瀛�(xu茅)浣嶆搧鏈夎€�銆傝€屼笖锛屽湪澶ч噺鐨勯噾铻�锛屽挩瑭㈢瓑楂樼浜烘墠鑱氶泦鐨勬(j墨)妲�(g貌u)锛孧BA閭勬槸鍗犳摎(j霉)浜嗗緢澶х殑鍎�(y艒u)鍕�(sh矛)銆傚緢澶氭垚鍔熶汉澹彁鍒�锛孧BA缍�(j墨ng)姝峰皪(du矛)鑷繁鐨勬垚鍔熸湁钁楅潪甯稿ぇ鐨勪綔鐢ㄥ拰褰遍熆銆傜敱姝ゅ彲瑕�锛岀櫨骞碝BA鏁欒偛鐨勭櫦(f膩)灞�锛岀敱浜庢壘鍒颁簡鐛�(d煤)鐗硅€岃涔嬫湁鏁堢殑鏂规硶锛屾噳(y墨ng)瑭叉槸鐩哥暥(d膩ng)鎴愬姛鐨�銆傞偅涔堟棦鐒禡BA鏁欒偛鐩殑鏄煿椁�(y菐ng)鏈締鐨勯牁(l菒ng)灏�(d菐o)浜哄拰绠＄悊鑰�锛岃€屼笖鍙堟湁閭ｄ箞澶氬瘜鏈夋垚鏁堢殑鏁欒偛鏂规硶锛岄偅涔�锛屾槸涓嶆槸鍙璁€浜嗗晢瀛�(xu茅)闄紝灏囦締灏卞彲浠ユ垚鐐虹鐞嗕汉鎵嶄簡鍛�锛熼€欏氨闇€瑕佷簡瑙ｆ彁渚汳BA鏁欒偛鐨勫晢瀛�(xu茅)闄㈢殑閬�(y霉n)浣滄ā寮忋€�
鍏嶈铂(z茅)鑱叉槑锛氭湰鏂囩郴杞�(zhu菐n)杓夎嚜缍�(w菐ng)绲�(lu貌)锛屽鏈変镜鐘�锛岃珛(q菒ng)鑱�(li谩n)绯绘垜鍊戠珛鍗冲埅闄�锛屽彟锛氭湰鏂囧儏浠ｈ〃浣滆€呭€�(g猫)浜鸿榛�(di菐n)锛岃垏鏈恫(w菐ng)绔欑劇闂�(gu膩n)銆傚叾鍘熷壍(chu脿ng)鎬т互鍙婃枃涓櫝杩版枃瀛楀拰鍏�(n猫i)瀹规湭缍�(j墨ng)鏈珯璀夊(sh铆)锛屽皪(du矛)鏈枃浠ュ強鍏朵腑鍏ㄩ儴鎴栬€呴儴鍒嗗収(n猫i)瀹广€佹枃瀛楃殑鐪熷(sh铆)鎬�銆佸畬鏁存€�銆佸強鏅�(sh铆)鎬ф湰绔欎笉浣滀换浣曚繚璀夋垨鎵胯锛岃珛(q菒ng)璁€鑰呭儏浣滃弮鑰冿紝骞惰珛(q菒ng)鑷鏍稿(sh铆)鐩搁棞(gu膩n)鍏�(n猫i)瀹�銆�
|
鏂囩珷鎼滅储
鎮ㄧ従(xi脿n)鍦ㄧ殑浣嶇疆锛� 
